Learning articles
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Thoughts on skin tone and text descriptions
Read more about "Thoughts on skin tone and text descriptions"In a blog post on writing great alt text, Jake Archibald asked "Should skin tone be mentioned in alt text?". It's a good question, and one I've asked myself as a blind person, so Jake's post has prompted me to do some thinking out loud…
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A guide to the visual language of closed captions and subtitles
Read more about "A guide to the visual language of closed captions and subtitles"If you have ever watched a film or TV programme, or gone to an opera or theatre production with either captions (subtitles in the UK) for improved accessibility or subtitles (also called subtitles in the UK) for language interpretation, there is a visual language that should be followed that helps users get more from the content.
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Mastercard introduces accessible card for blind and partially sighted people
Read more about "Mastercard introduces accessible card for blind and partially sighted people"2.2 billion people around the world have visual impairments
Unique notches on the Touch Card’s short side allow the person to distinguish it between a credit, debit or prepaid card
Mastercard extends its commitment to inclusivity by introducing a new accessible card standard for blind and partially sighted people, called the Touch Card. There are few effective ways for the visually impaired to quickly determine whether they're holding a credit, debit or prepaid card, particularly as more cards move to flat designs without embossed name and numbers. Mastercard is addressing this challenge with a simple yet effective innovation.
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Style Manual: Accessible and inclusive content
Read more about "Style Manual: Accessible and inclusive content"The Australian Government Style Manual (Style Manual) is the definitive resource for Australian Government content.
It helps you put people’s needs at the centre of the content you create. It’s the toolkit for making information easy to read, accessible and inclusive.
The Style Manual is produced and published by the Australian Public Service Commission.
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Writing great alt text: Emotion matters
Read more about "Writing great alt text: Emotion matters"Good alt text means that screen reader users get the same 'meaning' from the page as a fully sighted user. But sometimes that's easier said than done.
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Making communications accessible by design
Read more about "Making communications accessible by design"This website has been created to inform and inspire communications professionals around the world interested in committing to make their work Accessible by Design. We will update the site regularly with new content, from relevant research and accessibility news to best practices and case studies.
Download guidelines that will help make your
communications accessible. -
Current Global + MAGNA + IPG Media Lab present “Digital Accessibility: The Necessity of Inclusion”
Read more about "Current Global + MAGNA + IPG Media Lab present “Digital Accessibility: The Necessity of Inclusion”"People with disabilities, representing 15 percent of the global population, regularly consume all types of content, but are they able to fully access that content comfortably? A new study by Current Global, MAGNA and the IPG Media Lab, “Digital Accessibility: The Necessity of Inclusion,” answers this question and more by revealing that brands must prioritize accessibility and inclusivity in communications planning — it’s no longer a “nice to have.”
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Accessibility training - Color and Contrast
Read more about "Accessibility training - Color and Contrast"Watch now on YouTube.
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Accessibility training - Alt Text
Read more about "Accessibility training - Alt Text"Watch now on YouTube.
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What’s accessible marketing and why does it matter?
Read more about "What’s accessible marketing and why does it matter?"Accessibility is a term that’s finding itself more and more talked about in the creative industry.
This is largely because brands all over the world are waking up to the reality that their current campaigns aren’t inclusive.
Accessibility is all about designing an experience to meet the needs of everyone within your audience, including those with disabilities. In the world of marketing, this leaves a number of online and offline touchpoints to consider such as websites, PowerPoint presentations, graphic design and video content.
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Christmas TV ads of 2020: accessibility for viewers with sight loss
Read more about "Christmas TV ads of 2020: accessibility for viewers with sight loss"Christmas ads on TV have been heralding the start of the festive season for the past few years. Brands splurge on lavish productions for TV and online viewing platforms. Typically, these go live in the week following the Halloween weekend and are on-air until just after Christmas. With their complex storylines, and a lack of sufficient audio clues, voice over and audio description (AD), most ads are not accessible for viewers with sight loss. Following RNIB’s campaign in 2019, six brands added AD to their Christmas ads to make them accessible for people with sight loss. In 2020, the number grew to 12.
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All In with Google
Read more about "All In with Google"At Google, we’re proud to build products that help billions of people every day. Our marketing showcases our products in authentic ways that connect with everyone.
For more information from thought leaders and subject matter experts from around the marketing industry, visit Think with Google.
Agency partners working with Google can find updated guidance for developing best-in-class creative at our Agency Hub. If you’re an agency partner that needs access, reach out to your Google project lead.