Learning articles
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Style Manual: Accessible and inclusive content
Read more about "Style Manual: Accessible and inclusive content"The Australian Government Style Manual (Style Manual) is the definitive resource for Australian Government content.
It helps you put people’s needs at the centre of the content you create. It’s the toolkit for making information easy to read, accessible and inclusive.
The Style Manual is produced and published by the Australian Public Service Commission.
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Writing great alt text: Emotion matters
Read more about "Writing great alt text: Emotion matters"Good alt text means that screen reader users get the same 'meaning' from the page as a fully sighted user. But sometimes that's easier said than done.
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Making communications accessible by design
Read more about "Making communications accessible by design"This website has been created to inform and inspire communications professionals around the world interested in committing to make their work Accessible by Design. We will update the site regularly with new content, from relevant research and accessibility news to best practices and case studies.
Download guidelines that will help make your
communications accessible. -
Current Global + MAGNA + IPG Media Lab present “Digital Accessibility: The Necessity of Inclusion”
Read more about "Current Global + MAGNA + IPG Media Lab present “Digital Accessibility: The Necessity of Inclusion”"People with disabilities, representing 15 percent of the global population, regularly consume all types of content, but are they able to fully access that content comfortably? A new study by Current Global, MAGNA and the IPG Media Lab, “Digital Accessibility: The Necessity of Inclusion,” answers this question and more by revealing that brands must prioritize accessibility and inclusivity in communications planning — it’s no longer a “nice to have.”
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Accessibility training - Color and Contrast
Read more about "Accessibility training - Color and Contrast"Watch now on YouTube.
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Accessibility training - Alt Text
Read more about "Accessibility training - Alt Text"Watch now on YouTube.
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What’s accessible marketing and why does it matter?
Read more about "What’s accessible marketing and why does it matter?"Accessibility is a term that’s finding itself more and more talked about in the creative industry.
This is largely because brands all over the world are waking up to the reality that their current campaigns aren’t inclusive.
Accessibility is all about designing an experience to meet the needs of everyone within your audience, including those with disabilities. In the world of marketing, this leaves a number of online and offline touchpoints to consider such as websites, PowerPoint presentations, graphic design and video content.
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Christmas TV ads of 2020: accessibility for viewers with sight loss
Read more about "Christmas TV ads of 2020: accessibility for viewers with sight loss"Christmas ads on TV have been heralding the start of the festive season for the past few years. Brands splurge on lavish productions for TV and online viewing platforms. Typically, these go live in the week following the Halloween weekend and are on-air until just after Christmas. With their complex storylines, and a lack of sufficient audio clues, voice over and audio description (AD), most ads are not accessible for viewers with sight loss. Following RNIB’s campaign in 2019, six brands added AD to their Christmas ads to make them accessible for people with sight loss. In 2020, the number grew to 12.
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All In with Google
Read more about "All In with Google"At Google, we’re proud to build products that help billions of people every day. Our marketing showcases our products in authentic ways that connect with everyone.
For more information from thought leaders and subject matter experts from around the marketing industry, visit Think with Google.
Agency partners working with Google can find updated guidance for developing best-in-class creative at our Agency Hub. If you’re an agency partner that needs access, reach out to your Google project lead.
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Accessible Colour Palettes
Read more about "Accessible Colour Palettes"Accessible Palettes has over 50+ AAA funky colour palettes for you to use in your next project!
To help push the web to be a more accessible place I thought it would be great to put together a list of exciting AAA colour combinations. It’s a common misconception that AAA colour palettes aren’t exciting.
The colour palettes have been inspired by football teams in London and Manchester, as well as places I visit daily around London. Inspired by mural art from Hackney Wick, or simply taking the tube to Elephant and Castle.
I took inspiration from these places over 2 months and put together a list of my favourite styles for you!
All palettes meet the w3C web accessibility guidelines.
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When it comes to inclusion, we must stop overlooking accessibility
Read more about "When it comes to inclusion, we must stop overlooking accessibility"Hannah Frankl is a product marketing manager on the Google for Startups team and a disability inclusive marketing specialist. Here she shares how the ad industry can work to better represent people with disabilities in marketing.
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How screen readers navigate data tables
Read more about "How screen readers navigate data tables"When a table is created using the appropriate HTML elements (or ARIA roles) screen readers can inform users about the characteristics of the table, and users have access to keyboard commands specifically for navigating tabular content.