Learning articles

A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the Unlimited, Artsadmin and Shape Arts teams. The guide is available in PDF, print, large print, audio and Easy Read formats.

A brief overview of some of the things NVDA can do. The video demonstrates the screen reader at work in several programs and using different synthesizers (including the commercial Code Factory Eloquence add-on)

Accessibility is a term often used in web design, but what does it mean for email marketing? It comes down to simple changes you can make in your content to remove barriers for people with disabilities.

In this article, you'll learn best practices for making your content accessible and usable for all recipients.

Survey from Comcast and the American Foundation for the Blind Gauges TV-Watching Behaviors and Awareness of Accessible Technologies.

Comcast and the American Foundation for the Blind (AFB) today released a survey of people with visual disabilities showing that a majority watch four or more hours per day – almost as much as the general public. Many of those surveyed report that today’s assistive technologies like video description, text-to-speech and voice control are helpful as they watch TV; however, those tools still suffer from low levels of awareness, according to the study.

In the UK in 2016, around 6.1 million internet users have impairments that affect the way they use the Internet. Those 6.1 million people will spend £16.55 billion online this year. The Survey shows that over 80% of these customers will spend their money not necessarily on the website that offers the cheapest products, but where fewest barriers are placed in their way. In fact, 71% of these customers will click away from websites that do not cater for their access needs.