Learning articles
-
Return on Disability Annual Report 2020
Read more about "Return on Disability Annual Report 2020"With an estimated population of 1.85 billion, people with disabilities (PWD) are an emerging market larger than China. Their Friends and Family add another 3.3 billion potential consumers who act on their emotional connection to PWD. Together, disability touches 73% of consumers and controls over $13 trillion in annual disposable income.
Disability is amplified human functionality. How people experience products and services is materially affected by the way they interact with people and objects. These functional realities and interactions change with situation, age, technology and macro trends. The experiences of people with disabilities inform core design and process for outsized returns. Enterprises seeking new ways to create value for stakeholders have a strong interest in attracting the spending of this increasingly powerful cohort. Companies and brands seeking to maximize returns in a market rewarding innovation have placed disability at the core of consumer insights and design.
This paper is designed to give the reader an overview of disability as a market and set some contextual observation to begin a more concrete dialogue.
-
Ads must be accessible for people with disabilities
Read more about "Ads must be accessible for people with disabilities"Marketers need to do more to make their work accessible to people with disabilities – a move that could have important ethical and financial benefits alike.
Storm Smith, a producer at BBDO Los Angeles, focused on this topic in a session at the Digital and Social Media Conference held by the Association of National Advertisers (ANA).
-
How your colorblind and colorweak readers see your colors
Read more about "How your colorblind and colorweak readers see your colors"When visualizing data, you always use colors. And we at Datawrapper have written about color a lot. But if you don’t know any colorblind people, it’s easy to forget that your charts have readers who can’t tell colors apart as well as you do. Should you worry about them?
-
Inclusive design
Read more about "Inclusive design"We all differ in our abilities to see, perceive colors, hear, control our motions, concentrate, and understand concepts. Inclusive design makes room for as many people as possible.
Inclusive design is part of Adobe’s mission. Designers, engineers, and product builders are invested in learning how to think more broadly, seeking out more voices, and working together to make better experiences.
Spectrum also builds for the widest audience possible. Our system is designed to be clearly readable, intuitive to use, and mindful of those who use assistive technology. From how components function to language and internationalization, we consider inclusion to be a top priority.
-
Social scripts for autism
Read more about "Social scripts for autism"A social script is a document that uses storytelling techniques to explain new experiences and environments to Autistic people through simple language and images.
A social script will usually include very specific and illustrated information about what an Autistic person can expect when visiting a place or event – such as how they’ll travel to a place, what it will look like, who will engage with them, what activities will occur, and what they can do if they feel overwhelmed.
-
The Click-Away Pound Report 2019
Read more about "The Click-Away Pound Report 2019"Revisiting the online shopping experience of customers with disabilities, and the cost to business of ignoring them.
-
The Accessible Marketing Guide
Read more about "The Accessible Marketing Guide"A comprehensive guide to making your marketing activity and communications accessible to the widest number of people. This version was updated in 2020 by Grace McDonagh, Marketing Officer, Artsadmin in partnership with AMAculturehive, with support from the Unlimited, Artsadmin and Shape Arts teams. The guide is available in PDF, print, large print, audio and Easy Read formats.
-
Inclusive Design and Website Accessibility
Read more about "Inclusive Design and Website Accessibility"Disability isn't just about accessibility. Disability in advertising is about IDEAS: Inclusion, Diversity, Equity, Accessibility and Sustainability. Joshua Bernard Zachary Loebner, Clemson University PhD candidate, Director of Strategy Designsensory and Adweek contributing writer explores advertising, inclusive design strategies, marketing, communications and disability, diversity, equity and inclusion.
-
What is NVDA?
Read more about "What is NVDA?"A brief overview of some of the things NVDA can do. The video demonstrates the screen reader at work in several programs and using different synthesizers (including the commercial Code Factory Eloquence add-on)
-
What is Audio Description?
Read more about "What is Audio Description?"If you're struggling to see your favourite television programmes or movies, then Audio Description (AD) may be for you. AD is commentary that describes body language, expressions and movements, making the programme clear through sound.
-
Accessibility in Email Marketing
Read more about "Accessibility in Email Marketing"Accessibility is a term often used in web design, but what does it mean for email marketing? It comes down to simple changes you can make in your content to remove barriers for people with disabilities.
In this article, you'll learn best practices for making your content accessible and usable for all recipients.
-
ITV and Aldi launch a signed ad break during Deaf Awareness Week to raise awareness of deafness and hearing loss
Read more about "ITV and Aldi launch a signed ad break during Deaf Awareness Week to raise awareness of deafness and hearing loss"Aldi has partnered with ITV to broadcast its first ever fully signed ad break during Coronation Street on Monday 14th May with all adverts to be signed to mark the start of Deaf Awareness Week (May 14th-20th 2018).