Learning articles
-
Building Currys' ‘Sigh of Relief’ Film Around Accessibility
Read more about "Building Currys' ‘Sigh of Relief’ Film Around Accessibility"When Channel 4 challenged brands to make TV ads “inclusive by design” for its 2024 Diversity in Advertising Award,…
-
Currys and AMV BBDO Celebrate Inclusion with Award Winning Campaign
Read more about "Currys and AMV BBDO Celebrate Inclusion with Award Winning Campaign"Currys has launched its 2024 Channel 4 Diversity In Advertising Award campaign, ‘Sigh of Relief’, which places…
-
The Business Case for Accessibility: Why Inclusion Is Non-Negotiable
Read more about "The Business Case for Accessibility: Why Inclusion Is Non-Negotiable"Better for revenue, talent retention, and competitive advantage, so why wouldn’t you do it? Every day, businesses are…
-
Captioned Ads to Make Mission Impossible the Most Accessible Film to Date
Read more about "Captioned Ads to Make Mission Impossible the Most Accessible Film to Date"Mission Impossible – The Final Reckoning is set to become the most accessible cinematic release to date, with daily captioned…
-
ITV to run silent ad break during Code of Silence premiere
Read more about "ITV to run silent ad break during Code of Silence premiere"ITV will run a silent ad break during the first episode of new drama Code of Silence this week, starring Bafta-winning actor and…
-
Diageo on ‘smashing stereotypes’ with accessible influencer advertising
Read more about "Diageo on ‘smashing stereotypes’ with accessible influencer advertising"Leveraging its global reach, Diageo is ramping up its work with influencers in a bid to better resonate with consumers who have…
-
Making 2025: Efficiency through action
Read more about "Making 2025: Efficiency through action"This event is a unique opportunity to explore how implementing responsible practices in businesses can lead to performance and…
-
The All In Census
Read more about "The All In Census"All In is the industry’s initiative to improve inclusion and representation within UK advertising, created by the Advertising…
-
Rewriting What Vacation Planning Means For Blind Communities
Read more about "Rewriting What Vacation Planning Means For Blind Communities"For millions of blind and visually impaired people, image descriptions — known as “alt text” — are how they…
-
Audio Descriptions in Media: Unlocking a World of Benefits
Read more about "Audio Descriptions in Media: Unlocking a World of Benefits"According to the World Health Organization (WHO) estimates, there are at least 2.2 billion people worldwide who have near or…
-
Inclusion and accessibility: Virginie Dubost talks about the concrete expectations of people with disabilities
Read more about "Inclusion and accessibility: Virginie Dubost talks about the concrete expectations of people with disabilities"At the March meeting of members of the Faire program , the Union des marques invited inspiring personality Virginie Dubost to share…
-
3 tips for more accessible ads
Read more about "3 tips for more accessible ads"Accessible ads are more than a responsibility – they’re a game-changer. Millions who use subtitles and audio description…