Learning articles
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Paramount and UK Cinemas Advance Accessibility with Widespread Captioned Screenings
A significant initiative led by Paramount is enhancing the cinema experience for audiences who are deaf or have hearing loss across the…Read more about "Paramount and UK Cinemas Advance Accessibility with Widespread Captioned Screenings" -
With Not For and VML Centred Accessibility by Embedding Inclusivity at Every Touchpoint
Read more about "With Not For and VML Centred Accessibility by Embedding Inclusivity at Every Touchpoint"Kelly Gordon, co-founder of With Not For, and VML’s EP, Jamie Gazard, discuss making a spot about communication tech starring…
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ISBA Announces Winners of 2025 ISBA President’s Award
Read more about "ISBA Announces Winners of 2025 ISBA President’s Award"The announcement was made at the 2025 ISBA President’s Lunch which this year also celebrates ISBA’s 125 year…
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Inclusive Marketing and Communication Guide
Read more about "Inclusive Marketing and Communication Guide"In this guide, we address diversity from the perspective of our target audience and how they consume content so…
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European Accessibility Act: What it means for marketers
Read more about "European Accessibility Act: What it means for marketers"The European Accessibility Act (EAA) is an EU Directive aiming to improve the accessibility of key products and services for people…
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2025 Global Ad Accessibility Report
Read more about "2025 Global Ad Accessibility Report"Captions, audio description and other inclusive features do more than tick a compliance box—they turn missed impressions into…
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Building Currys' ‘Sigh of Relief’ Film Around Accessibility
Read more about "Building Currys' ‘Sigh of Relief’ Film Around Accessibility"When Channel 4 challenged brands to make TV ads “inclusive by design” for its 2024 Diversity in Advertising Award,…
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Currys and AMV BBDO Celebrate Inclusion with Award Winning Campaign
Read more about "Currys and AMV BBDO Celebrate Inclusion with Award Winning Campaign"Currys has launched its 2024 Channel 4 Diversity In Advertising Award campaign, ‘Sigh of Relief’, which places…
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Are ‘subtitles’ the future of radio?
Read more about "Are ‘subtitles’ the future of radio?"I have long lamented that radio cannot do subtitles. Still fresh in my memory was the time, many years ago, when I was managing…
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The Business Case for Accessibility: Why Inclusion Is Non-Negotiable
Read more about "The Business Case for Accessibility: Why Inclusion Is Non-Negotiable"Better for revenue, talent retention, and competitive advantage, so why wouldn’t you do it? Every day, businesses are…
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Captioned Ads to Make Mission Impossible the Most Accessible Film to Date
Read more about "Captioned Ads to Make Mission Impossible the Most Accessible Film to Date"Mission Impossible – The Final Reckoning is set to become the most accessible cinematic release to date, with daily captioned…
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ITV to run silent ad break during Code of Silence premiere
Read more about "ITV to run silent ad break during Code of Silence premiere"ITV will run a silent ad break during the first episode of new drama Code of Silence this week, starring Bafta-winning actor and…