Learning articles
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5 Misconceptions About Accessible Advertising
Read more about "5 Misconceptions About Accessible Advertising"What’s really stopping your brand from embracing accessible advertising?
In this report, "5 Misconceptions About Accessible Advertising," we explore and debunk the most common myths preventing brands from reaching broader audiences. From concerns about cost and creativity to misconceptions about technology and audience size, we break down the barriers to accessibility with practical insights and data-driven solutions. -
3 tips for more accessible ads
Read more about "3 tips for more accessible ads"Accessible ads are more than a responsibility – they’re a game-changer. Millions who use subtitles and audio description are missing your message if you haven’t factored them in.
Two years ago, with industry support we launched our #AdsForAll campaign, which included:
Identifying barriers and existing practices, with a survey, then sharing our findings and initial recommendations,
Educating the industry with training,
Promoting better data-tracking behaviours with a new toggle in The Library, asking if you intend to subtitle your ads or not.
Check out our short animation for the latest on this important topic and our 3 top tips for making your ads more accessible. -
The essentials of accessible advertising: why, what, and how
Read more about "The essentials of accessible advertising: why, what, and how"Accessible advertising is a key priority for ISBA. Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an accessible advertising ecosystem.
Brands are currently missing out on up to 30% of their audience by not making their advertising accessible. See our REFRAME guidance for accessible advertising, here.
If your brand is thinking about making your ads more accessible, but you’re not sure where to start, why not attend our Accessible Advertising webinar.
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How to make your advert accessible for blind and partially sighted people
Read more about "How to make your advert accessible for blind and partially sighted people"1 in 3 people have a visual or auditory disability, yet EGTA estimates less than 10% of ads are accessible.
New research conducted by P&G has revealed that 61% of people with visual and auditory access needs say they are unable to understand advertising content and feel they are missing out on information about products and services.
@rnibuk's Jonny Marshall talks us through some key considerations for brands to make their ads accessible for people who are blind or partially sighted. -
Clearcast’s Ad Accessibility and Green Courses are Now CPD Certified
Read more about "Clearcast’s Ad Accessibility and Green Courses are Now CPD Certified"Clearcast has supercharged its CPD offering, so you can now get trained and certified in either of these crucial areas: Ad Accessibility and Environmental / Green ads.
After the 90 minute session, all delegates will receive an e-certificate.
Plus, teams of 15 or more will earn a company accreditation, which includes a framed certificate, to demonstrate your company’s commitment to these two vital causes.
Clearcast can come to your offices, arrange a venue, or train you online at a time and date that works for you.
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LV x The Paralympics: It Takes Heart
Read more about "LV x The Paralympics: It Takes Heart"LV= General Insurance is one of the UK’s largest personal lines insurers, placing their people and customers at the heart of everything they do. As proud Worldwide Insurance Partners of the Olympic and Paralympic Movements, they needed a creative partner who could translate their brand values into compelling sponsorship idents for Channel 4’s coverage of the 2024 Paralympics.
Managed by Mindshare’s Content and Innovation team, our challenge was to bring the sponsorship to life with culturally relevant, evergreen ideas that would resonate deeply with audiences, capturing both their minds and hearts.
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Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest
Read more about "Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest"Channel 4 confirms accessibility target after missing Paralympic goal. Channel 4 has set a target to have the ability to offer closed captions across all its ad campaigns by 2026.
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Ad industry group launches resource to help make advertising accessible to all
Read more about "Ad industry group launches resource to help make advertising accessible to all"With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress for advertisers to make in creating more accessible advertising.
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The Ad Accessibility Alliance Launches Resource to Assist in Creating Advertising That Is Accessible to All
Read more about "The Ad Accessibility Alliance Launches Resource to Assist in Creating Advertising That Is Accessible to All"The Ad Accessibility Alliance has today announced a major milestone in its ambition to make all advertising accessible to all with the launch of a new resource hub.
The site provides resources for anyone in the industry to help them at whatever stage they are on their accessible advertising journey.
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Ad Accessibility Alliance rolls out resource to help create accessible advertising
Read more about "Ad Accessibility Alliance rolls out resource to help create accessible advertising"The resource is led by ISBA in the UK.
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Accessibility requirements offer a strategic opportunity
Read more about "Accessibility requirements offer a strategic opportunity"EU accessibility legislation comes into effect this year that will impact companies trading on the continent. Jonathan Hassell of Hassell Inclusion, explains how to ensure you’re brand is ready.
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The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description
Read more about "The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description"In France, approximately 12 million people are deaf, hard of hearing, blind, or visually impaired , equivalent to the population of the Île-de-France region. Despite legal advances that have made television programs more accessible, advertising remains largely inaccessible to these audiences . In 2024, only 11% of television advertisements were subtitled and 2.3% were audio-described. With this in mind, the Union des marques and the ARPP are launching today a new practical guide to the accessibility of communications, with a focus on audio description and subtitling.