Learning articles
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Case study: La Macif
Read more about "Case study: La Macif"Macif has been subtitling and audiodescribing 100% of its TV spots since the launch of its new brand territory in December…
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What’s New for Cannes Lions 2025?
Read more about "What’s New for Cannes Lions 2025?"Introducing an Excellence in Image Description sub categoryWe’ve introduced a new sub category that celebrates the use of…
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The Responsible Marketer's Guide To Creating Accessible Advertising Campaigns
Read more about "The Responsible Marketer's Guide To Creating Accessible Advertising Campaigns"1.8 billion people worldwide are living with disabilities – 1 in 4 people, many of whom have access needs that affect your…
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Unsilence The Crowd - Sela x Newcastle United
Read more about "Unsilence The Crowd - Sela x Newcastle United"A first of its kind partnership between Sela, RNID and Newcastle United culminated in Unsilence The Crowd, a groundbreaking…
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Italy the first to regulate universal accessibility methods to advertising communication
Read more about "Italy the first to regulate universal accessibility methods to advertising communication"Advertising is communication: its contents guide purchasing behaviour, perceptions and experiences towards brands and institutions,…
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Creative judging and accessibility lessons from the Cannes Lions jury room
Read more about "Creative judging and accessibility lessons from the Cannes Lions jury room"In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career achievement. As…
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‘The Power of Words’: Why words still matter…
Read more about "‘The Power of Words’: Why words still matter…"We have loved collaborating with the7stars and Walr to explore the recent explosion in the use of subtitles across video, social and…
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World Unseen - Canon inspires accessible photography designed for all
Read more about "World Unseen - Canon inspires accessible photography designed for all"Canon believes that everyone should be able to experience photography. But what if you can’t see it? There are 2 million…
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Accessible advertising: a journey unfolding
Read more about "Accessible advertising: a journey unfolding"Two years ago, P&G – quickly followed by other advertisers – voiced its ambition to champion advertising…
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Making mainstream TV ads work for blind and partially sighted viewers
Read more about "Making mainstream TV ads work for blind and partially sighted viewers"In recent years, numerous articles and guidelines have been published on making audio-visual ads accessible across various…
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What Authentic Disability Representation looks like in Advertising
Read more about "What Authentic Disability Representation looks like in Advertising"Disability representation in advertising is a powerful tool. When done authentically, it resonates with audiences, increases brand…
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Case study: RNIB - Alt Alts (Mullenlowe)
Read more about "Case study: RNIB - Alt Alts (Mullenlowe)"Remember how you felt (and how you still feel) when you saw that photo of the Berlin Wall coming down? Or the excitement or fear you…