Learning articles
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Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest
Read more about "Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest"Channel 4 confirms accessibility target after missing Paralympic goal. Channel 4 has set a target to have the ability to offer…
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Ad industry group launches resource to help make advertising accessible to all
Read more about "Ad industry group launches resource to help make advertising accessible to all"With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress for…
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The Ad Accessibility Alliance Launches Resource to Assist in Creating Advertising That Is Accessible to All
Read more about "The Ad Accessibility Alliance Launches Resource to Assist in Creating Advertising That Is Accessible to All"The Ad Accessibility Alliance has today announced a major milestone in its ambition to make all advertising accessible to all with…
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Ad Accessibility Alliance rolls out resource to help create accessible advertising
Read more about "Ad Accessibility Alliance rolls out resource to help create accessible advertising"The resource is led by ISBA in the UK.
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Accessibility requirements offer a strategic opportunity
Read more about "Accessibility requirements offer a strategic opportunity"EU accessibility legislation comes into effect this year that will impact companies trading on the continent. Jonathan Hassell of…
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The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description
Read more about "The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description"In France, approximately 12 million people are deaf, hard of hearing, blind, or visually impaired , equivalent to the population of…
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RNIB's Accessible media services overview 2024
Read more about "RNIB's Accessible media services overview 2024"Media accessibility has seen significant strides this year, with broadcasters and platforms introducing new ways to make content…
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The ad accessibility conundrum: community perspectives
Read more about "The ad accessibility conundrum: community perspectives"Advertisements are the lifeblood of business. But what happens when they aren’t accessible?
Despite people with…
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Case study: La Macif
Read more about "Case study: La Macif"Macif has been subtitling and audiodescribing 100% of its TV spots since the launch of its new brand territory in December…
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What’s New for Cannes Lions 2025?
Read more about "What’s New for Cannes Lions 2025?"Introducing an Excellence in Image Description sub categoryWe’ve introduced a new sub category that celebrates the use of…
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The Responsible Marketer's Guide To Creating Accessible Advertising Campaigns
Read more about "The Responsible Marketer's Guide To Creating Accessible Advertising Campaigns"1.8 billion people worldwide are living with disabilities – 1 in 4 people, many of whom have access needs that affect your…
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Unsilence The Crowd - Sela x Newcastle United
Read more about "Unsilence The Crowd - Sela x Newcastle United"A first of its kind partnership between Sela, RNID and Newcastle United culminated in Unsilence The Crowd, a groundbreaking…