Learning articles
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Making 2025: Efficiency through action
Read more about "Making 2025: Efficiency through action"This event is a unique opportunity to explore how implementing responsible practices in businesses can lead to performance and success.
Meet experts, exchange best practices, and strengthen your relationships within the communications, marketing, and CSR ecosystem. Dive into a morning packed with inspiring talks and stories from committed brands, and leave with concrete ideas for taking effective action and making responsible communication the new normal.
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The All In Census
Read more about "The All In Census"All In is the industry’s initiative to improve inclusion and representation within UK advertising, created by the Advertising Association, the IPA, and ISBA.
First launched in 2021, the All In Census is UK advertising’s only industry-wide survey of its kind, developed with Kantar.
14200+ advertising and marketing professionals took part in the third All In Census in March 2025, providing new insights on the representation and experience of UK advertising’s workforce, plus data to benchmark progress from. -
Rewriting What Vacation Planning Means For Blind Communities
Read more about "Rewriting What Vacation Planning Means For Blind Communities"For millions of blind and visually impaired people, image descriptions — known as “alt text” — are how they experience the world online. But too often it fails them, offering cold, generic or sometimes even no descriptions at all.
To paint a vivid picture of the beauty of Tennessee for visually impaired travelers, we worked with world-renowned songwriters to create lyrical, sensory-driven photo descriptions.
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Audio Descriptions in Media: Unlocking a World of Benefits
Read more about "Audio Descriptions in Media: Unlocking a World of Benefits"According to the World Health Organization (WHO) estimates, there are at least 2.2 billion people worldwide who have near or distance vision impairment.
For people who are blind, have low vision, colour blindness, or other vision impairments, much of the web content still remains inaccessible.
This is why it’s necessary to take measures to ensure that your web content is accessible to billions of people with vision impairments, by following the laws set by Americans with Disabilities Act (ADA) and international standards set by Web Content Accessibility Guidelines (WCAG).
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Inclusion and accessibility: Virginie Dubost talks about the concrete expectations of people with disabilities
Read more about "Inclusion and accessibility: Virginie Dubost talks about the concrete expectations of people with disabilities"At the March meeting of members of the Faire program , the Union des marques invited inspiring personality Virginie Dubost to share her experience of living with reduced mobility. As host of the podcast "Dialogues," dedicated to the topic of inclusion and CSR, Virginie highlights the obstacles to overcome in "real life" to meet everyday needs.
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5 Misconceptions About Accessible Advertising
Read more about "5 Misconceptions About Accessible Advertising"What’s really stopping your brand from embracing accessible advertising?
In this report, "5 Misconceptions About Accessible Advertising," we explore and debunk the most common myths preventing brands from reaching broader audiences. From concerns about cost and creativity to misconceptions about technology and audience size, we break down the barriers to accessibility with practical insights and data-driven solutions. -
3 tips for more accessible ads
Read more about "3 tips for more accessible ads"Accessible ads are more than a responsibility – they’re a game-changer. Millions who use subtitles and audio description are missing your message if you haven’t factored them in.
Two years ago, with industry support we launched our #AdsForAll campaign, which included:
Identifying barriers and existing practices, with a survey, then sharing our findings and initial recommendations,
Educating the industry with training,
Promoting better data-tracking behaviours with a new toggle in The Library, asking if you intend to subtitle your ads or not.
Check out our short animation for the latest on this important topic and our 3 top tips for making your ads more accessible. -
The essentials of accessible advertising: why, what, and how
Read more about "The essentials of accessible advertising: why, what, and how"Accessible advertising is a key priority for ISBA. Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an accessible advertising ecosystem.
Brands are currently missing out on up to 30% of their audience by not making their advertising accessible. See our REFRAME guidance for accessible advertising, here.
If your brand is thinking about making your ads more accessible, but you’re not sure where to start, why not attend our Accessible Advertising webinar.
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How to make your advert accessible for blind and partially sighted people
Read more about "How to make your advert accessible for blind and partially sighted people"1 in 3 people have a visual or auditory disability, yet EGTA estimates less than 10% of ads are accessible.
New research conducted by P&G has revealed that 61% of people with visual and auditory access needs say they are unable to understand advertising content and feel they are missing out on information about products and services.
@rnibuk's Jonny Marshall talks us through some key considerations for brands to make their ads accessible for people who are blind or partially sighted. -
Clearcast’s Ad Accessibility and Green Courses are Now CPD Certified
Read more about "Clearcast’s Ad Accessibility and Green Courses are Now CPD Certified"Clearcast has supercharged its CPD offering, so you can now get trained and certified in either of these crucial areas: Ad Accessibility and Environmental / Green ads.
After the 90 minute session, all delegates will receive an e-certificate.
Plus, teams of 15 or more will earn a company accreditation, which includes a framed certificate, to demonstrate your company’s commitment to these two vital causes.
Clearcast can come to your offices, arrange a venue, or train you online at a time and date that works for you.
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LV x The Paralympics: It Takes Heart
Read more about "LV x The Paralympics: It Takes Heart"LV= General Insurance is one of the UK’s largest personal lines insurers, placing their people and customers at the heart of everything they do. As proud Worldwide Insurance Partners of the Olympic and Paralympic Movements, they needed a creative partner who could translate their brand values into compelling sponsorship idents for Channel 4’s coverage of the 2024 Paralympics.
Managed by Mindshare’s Content and Innovation team, our challenge was to bring the sponsorship to life with culturally relevant, evergreen ideas that would resonate deeply with audiences, capturing both their minds and hearts.
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Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest
Read more about "Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest"Channel 4 confirms accessibility target after missing Paralympic goal. Channel 4 has set a target to have the ability to offer closed captions across all its ad campaigns by 2026.