Learning articles
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5 Misconceptions About Accessible Advertising
Read more about "5 Misconceptions About Accessible Advertising"What’s really stopping your brand from embracing accessible advertising?In this report, "5 Misconceptions About Accessible…
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How to make your advert accessible for blind and partially sighted people
Read more about "How to make your advert accessible for blind and partially sighted people"1 in 3 people have a visual or auditory disability, yet EGTA estimates less than 10% of ads are accessible.New research conducted by…
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The essentials of accessible advertising: why, what, and how
Read more about "The essentials of accessible advertising: why, what, and how"Accessible advertising is a key priority for ISBA. Our ambition for the industry is for all advertisers to consider accessibility…
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Clearcast’s Ad Accessibility and Green Courses are Now CPD Certified
Read more about "Clearcast’s Ad Accessibility and Green Courses are Now CPD Certified"Clearcast has supercharged its CPD offering, so you can now get trained and certified in either of these crucial areas: Ad…
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Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest
Read more about "Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest"Channel 4 confirms accessibility target after missing Paralympic goal. Channel 4 has set a target to have the ability to offer…
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The Ad Accessibility Alliance Launches Resource to Assist in Creating Advertising That Is Accessible to All
Read more about "The Ad Accessibility Alliance Launches Resource to Assist in Creating Advertising That Is Accessible to All"The Ad Accessibility Alliance has today announced a major milestone in its ambition to make all advertising accessible to all with…
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Ad industry group launches resource to help make advertising accessible to all
Read more about "Ad industry group launches resource to help make advertising accessible to all"With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress for…
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Ad Accessibility Alliance rolls out resource to help create accessible advertising
Read more about "Ad Accessibility Alliance rolls out resource to help create accessible advertising"The resource is led by ISBA in the UK.
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Accessibility requirements offer a strategic opportunity
Read more about "Accessibility requirements offer a strategic opportunity"EU accessibility legislation comes into effect this year that will impact companies trading on the continent. Jonathan Hassell of…
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The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description
Read more about "The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description"In France, approximately 12 million people are deaf, hard of hearing, blind, or visually impaired , equivalent to the population of…
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RNIB's Accessible media services overview 2024
Read more about "RNIB's Accessible media services overview 2024"Media accessibility has seen significant strides this year, with broadcasters and platforms introducing new ways to make content…
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The ad accessibility conundrum: community perspectives
Read more about "The ad accessibility conundrum: community perspectives"Advertisements are the lifeblood of business. But what happens when they aren’t accessible?
Despite people with…