for adaccessibility.org
We are committed to making advertising accessible to everyone. We believe that accessible advertising is inclusive advertising—and that every person, regardless of ability, should be able to experience, understand, and engage with advertising content. This commitment is central to our mission and embedded in every aspect of our work.
Our commitment
- We follow the principles of the Social Model of Disability, recognising that barriers—physical, organisational, and attitudinal—can and must be removed.
- We aim to ensure that all content on this website is perceivable, operable, understandable, and robust, in line with the Web Content Accessibility Guidelines (WCAG 2.2).
- We involve people with lived experience of disability throughout our processes, from design to delivery.
What we’re doing
We are actively working to ensure that adaccessibility.org is accessible to as many people as possible, including those with disabilities. To achieve this, we:
- Design and develop our website in accordance with the Web Content Accessibility Guidelines (WCAG) 2.2, aiming for Level AA compliance.
- Use semantic HTML and ARIA roles to support assistive technologies such as screen readers.
- Ensure that all images include descriptive alt text, and that video content includes captions and transcripts where applicable.
- Maintain keyboard navigability throughout the site for users who cannot use a mouse.
- Avoid the use of flashing or blinking content that could trigger seizures or discomfort.
- Regularly test our site using automated tools and manual audits to identify and fix accessibility issues.
- Provide clear and consistent navigation and layout to support cognitive accessibility.
We are committed to continuous improvement and welcome feedback from users to help us enhance accessibility further.
Features you can expect
- Clear navigation and readable content
- Compatibility with screen readers and assistive technologies
- Alt text for images and accessible video formats
Continuous improvement
Accessibility is a journey, not a destination. We regularly audit our website and content, and we welcome feedback from users to help us improve. If you encounter any accessibility barriers or have suggestions, please contact us using our form or our website managers directly at: michelley@responsiblem.com and emily@responsiblem.com.