The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description

In France, approximately 12 million people are deaf, hard of hearing, blind, or visually impaired , equivalent to the population of the Île-de-France region. Despite legal advances that have made television programs more accessible, advertising remains largely inaccessible to these audiences . In 2024, only 11% of television advertisements were subtitled and 2.3% were audio-described. With this in mind, the Union des marques and the ARPP are launching today a new practical guide to the accessibility of communications, with a focus on audio description and subtitling.