Channel 4 Sales Deepens Accessibility Commitment as it launches Landmark 10th Diversity in Advertising Award

• Building on the Diversity in Advertising Awards’ ten-year legacy, the 2025/26 edition seeks ‘Inclusive by Design’ briefs
• Channel 4 Sales today confirms that from spring 2026 it will be mandatory for all ads to be supplied with closed captions
• In addition, it announces commitments, including for all sponsorship idents to be inclusive by design, and make subtitles standard for all creative partnerships

Channel 4 Sales today launches the tenth edition of its annual Diversity in Advertising Awards, which has gifted £10 million in advertising space to campaigns promoting diversity and inclusion since 2015.

For 2025, the brief remains 'Inclusive by Design,' urging the industry to embed inclusive practices into creative development and remove barriers to engagement with TV advertising.