The Business Case for Accessibility: Why Inclusion Is Non-Negotiable

Better for revenue, talent retention, and competitive advantage, so why wouldn’t you do it?
Every day, businesses are producing more content across different teams beyond marketing. But if that content isn’t accessible, it’s not reaching everyone. Accessibility ensures that all users, including people with disabilities, can fully engage with what you offer.

With the European Accessibility Act (EAA) set to take effect in June 2025, the pressure is on. But meeting legal standards is only part of the story. Accessibility is also a proven driver of revenue, reputation, and retention.