LV x The Paralympics: It Takes Heart

LV= General Insurance is one of the UK’s largest personal lines insurers, placing their people and customers at the heart of everything they do. As proud Worldwide Insurance Partners of the Olympic and Paralympic Movements, they needed a creative partner who could translate their brand values into compelling sponsorship idents for Channel 4’s coverage of the 2024 Paralympics.

Managed by Mindshare’s Content and Innovation team, our challenge was to bring the sponsorship to life with culturally relevant, evergreen ideas that would resonate deeply with audiences, capturing both their minds and hearts.