The essentials of accessible advertising: why, what, and how

Accessible advertising is a key priority for ISBA. Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an accessible advertising ecosystem.

Brands are currently missing out on up to 30% of their audience by not making their advertising accessible. See our REFRAME guidance for accessible advertising, here.

If your brand is thinking about making your ads more accessible, but you’re not sure where to start, why not attend our Accessible Advertising webinar.