Accessibility best practices for more inclusive digital marketing

An estimated 16 million people in the U.K. experience disability. Yet, disabled people are often over-excluded in marketing, whether it comes to representation or digital accessibility features.

But there’s a lot marketers can do to ensure everyone can fully engage with their work. Dr Shani Dhanda, British disability activist and consultant, shares a host of accessibility best practices to help you get started, from bringing people with lived experiences and expertise onto your team, to keeping a checklist to ensure no caption, alt tag, or voiceover is overlooked.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.