How to make your advert accessible for blind and partially sighted people

1 in 3 people have a visual or auditory disability, yet EGTA estimates less than 10% of ads are accessible.

New research conducted by P&G has revealed that 61% of people with visual and auditory access needs say they are unable to understand advertising content and feel they are missing out on information about products and services.

‪@rnibuk's Jonny Marshall talks us through some key considerations for brands to make their ads accessible for people who are blind or partially sighted.