Learning articles
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Global Law and Policy
Read more about "Global Law and Policy"This page contains information about laws that protect disabled people’s rights to participate in the digital world. These laws recognize that access to websites, digital content, and other technology is a civil and human right of disabled people. There is a growing number of countries around the world with these laws. Many of them are listed here with links to laws, articles, or regulations.
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What brands can learn from Mastercard's accessible card design
Read more about "What brands can learn from Mastercard's accessible card design"Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision. One of the hot topics of conversation at the annual interactive festival for tech, media and music that year was accessible and inclusive product design. All this got Rajamannar thinking: What would it take to develop a card that was more accessible and inclusive, particularly for blind people? How would it even work?
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Microsoft Inclusive Design
Read more about "Microsoft Inclusive Design"Inclusive Design is a methodology, born out of digital environments, that enables and draws on the full range of human diversity. Most importantly, this means including and learning from people with a range of perspectives.
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Washington Post Design System: Accessibility
Read more about "Washington Post Design System: Accessibility"Explore our accessibility checklist, testing strategies and considerations. Contact accessibility@washpost.com with any questions, ideas or feedback.
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A guide to presenting numbers and data clearly. Created and managed by Laura Parker.
Read more about "A guide to presenting numbers and data clearly. Created and managed by Laura Parker."Low numeracy affects half of the adults in the UK.
Many live with the limitations of not understanding numbers and the impact that has on everyday life, like managing money, arranging appointments, doing calculations and telling the time.
Use the accessible numbers design system to improve your product or service.
Research by Laura Parker with support from Rachel Malic and Jane McFadyen, based on our poster, designing for people with dyscalculia and low numeracy.
Used by the NHS, the Government Digital Service and Monzo bank.
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Accessible ads for all survey
Read more about "Accessible ads for all survey"With the support of industry bodies Thinkbox, the Advertising Association, ISBA, the IPA and the British Arrows, our ‘Accessible ads for all’ Campaign launched on 3rd March, World Hearing Day 2023.
We have a range of exciting initiatives up our sleeve but to kick off proceedings, today we’re asking the industry to complete a short survey to understand how people feel about the topic and existing practices.
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Young people now prefer to watch TV with the subtitles on
Read more about "Young people now prefer to watch TV with the subtitles on"Close to three in ten Britons (28%) watch TV or films with the subtitles on – even when the content is in their own language.
The study by the pollsters YouGov found that most 18 to 24-year-olds (61%) will watch TV with subtitles on screen.
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How to Make Accessible Advertising
Read more about "How to Make Accessible Advertising"As the industry wakes up to the challenges and opportunities of making content accessible, experts from Google, WPP, Cyber-Duck, ReMake and Wunderman Thompson consider the changes that need to be made, writes LBB’s Alex Reeves
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Accessible color palette generator
Read more about "Accessible color palette generator"Discover beautiful color combinations your whole audience can appreciate and follow Web Content Accessibility Guidelines (WCAG) with ease.
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Royal National Institute of Blind People's 'Nice List' Celebrates Brand's Accessible Christmas Ads
Read more about "Royal National Institute of Blind People's 'Nice List' Celebrates Brand's Accessible Christmas Ads"Leading sight loss charity the Royal National Institute of Blind People (RNIB) is donning its Father Christmas hat to celebrate brands who have made the nice list for creating Christmas adverts with accessibility in mind.
Brands including Amazon, Sainsbury’s, John Lewis, Waitrose, Tesco, Marks & Spencer clothing advert, Virgin Media, Aldi, Morrison’s, Haleon and TK Maxx have all added audio description (AD) to their Christmas offerings this year, allowing the 350,000 people who are registered blind or partially sighted in the UK to enjoy the adverts at the same time as their sighted friends and family.
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Biscoito Passatempo launches special edition featuring illustrations of the Brazilian Sign Language alphabet
Read more about "Biscoito Passatempo launches special edition featuring illustrations of the Brazilian Sign Language alphabet"Inspired by employees with hearing impairments and the more than 10 million deaf people in Brazil, Nestlé is launching a special edition of the Passatempo Leite biscuit with illustrations of the Brazilian Sign Language (Libras) alphabet, as a tool for learning and inclusion. Created by Publicis, the campaign will have the motto “Fun and learning for everyone”, encouraging children to have empathy and be prepared for important concepts, such as inclusion. The campaign will also feature a site with activities and educational games to teach the alphabet in Libras.
According to Leandro Cervi, Director of Cookies at Nestlé, Passatempo was created over 30 years ago and is always bringing, through its products, new ways to encourage moments of interaction between adults and children, providing fun and education. “Printing Libras on our cookies is an opportunity to give visibility to the language, which is the 2nd official language of Brazil, and to reinforce fundamental values such as inclusion and empathy for others. It is also a tribute to our employees who use this language in their daily lives,” he says.
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Digital Accessibility: What Marketers Need to Know
Read more about "Digital Accessibility: What Marketers Need to Know"I know what you’re thinking. As a digital marketer, you’re already expected to stay up-to-date on constantly changing digital trends, new emerging technologies and platforms, and customer expectations. And now you’re being asked to load yet another “best practice” on your plate?
But wait! Before you close out this post and start watching a video of a kitten and a baby chick to soothe your jangled nerves, consider this: The majority of accessible marketing practices already align with what you (as a seasoned marketer) would be doing anyway to generate leads and sales. Yes, there are a few additional considerations you need to take into account, but in the grand scheme of things, they aren’t that big of a deal and will even help users without disabilities. Soon, you can start to see how digital accessibility becomes a mindset, not just a catchphrase.