Digital Accessibility: What Marketers Need to Know

I know what you’re thinking. As a digital marketer, you’re already expected to stay up-to-date on constantly changing digital trends, new emerging technologies and platforms, and customer expectations. And now you’re being asked to load yet another “best practice” on your plate?

But wait! Before you close out this post and start watching a video of a kitten and a baby chick to soothe your jangled nerves, consider this: The majority of accessible marketing practices already align with what you (as a seasoned marketer) would be doing anyway to generate leads and sales. Yes, there are a few additional considerations you need to take into account, but in the grand scheme of things, they aren’t that big of a deal and will even help users without disabilities. Soon, you can start to see how digital accessibility becomes a mindset, not just a catchphrase.