Royal National Institute of Blind People's 'Nice List' Celebrates Brand's Accessible Christmas Ads

Leading sight loss charity the Royal National Institute of Blind People (RNIB) is donning its Father Christmas hat to celebrate brands who have made the nice list for creating Christmas adverts with accessibility in mind.

Brands including Amazon, Sainsbury’s, John Lewis, Waitrose, Tesco, Marks & Spencer clothing advert, Virgin Media, Aldi, Morrison’s, Haleon and TK Maxx have all added audio description (AD) to their Christmas offerings this year, allowing the 350,000 people who are registered blind or partially sighted in the UK to enjoy the adverts at the same time as their sighted friends and family.