Verizon Media and Publicis Media Find Viewers Want Captions

U.S. adults spend an average of about 6 hours per day consuming video. According to Cisco, 82% of the world’s internet traffic will be video by 2022 – an increase from today’s estimated 80%. As the amount of video increases and technology continues to develop at exceptionally fast rates, expectations and trends for video change as well.

Verizon Media partnered with Publicis Media to examine this evolution of video viewing. Their results come from an online survey of 5,616 U.S. adults age 18 to 54 conducted in April 2019. Below we’ve reviewed their most interesting findings, with a specific look at the critical role of captioning.