Biscoito Passatempo launches special edition featuring illustrations of the Brazilian Sign Language alphabet

Inspired by employees with hearing impairments and the more than 10 million deaf people in Brazil, Nestlé is launching a special edition of the Passatempo Leite biscuit with illustrations of the Brazilian Sign Language (Libras) alphabet, as a tool for learning and inclusion. Created by Publicis, the campaign will have the motto “Fun and learning for everyone”, encouraging children to have empathy and be prepared for important concepts, such as inclusion. The campaign will also feature a site with activities and educational games to teach the alphabet in Libras.

According to Leandro Cervi, Director of Cookies at Nestlé, Passatempo was created over 30 years ago and is always bringing, through its products, new ways to encourage moments of interaction between adults and children, providing fun and education. “Printing Libras on our cookies is an opportunity to give visibility to the language, which is the 2nd official language of Brazil, and to reinforce fundamental values ​​such as inclusion and empathy for others. It is also a tribute to our employees who use this language in their daily lives,” he says.