Mastercard introduces accessible card for blind and partially sighted people

Mastercard introduces accessible card for blind and partially sighted people

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2.2 billion people around the world have visual impairments

Unique notches on the Touch Card’s short side allow the person to distinguish it between a credit, debit or prepaid card

Mastercard extends its commitment to inclusivity by introducing a new accessible card standard for blind and partially sighted people, called the Touch Card. There are few effective ways for the visually impaired to quickly determine whether they're holding a credit, debit or prepaid card, particularly as more cards move to flat designs without embossed name and numbers. Mastercard is addressing this challenge with a simple yet effective innovation.

Article details

  • Ad Accessibility Alliance

25 Oct 2021

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Article details

  • Ad Accessibility Alliance

25 Oct 2021