Current Global + MAGNA + IPG Media Lab present “Digital Accessibility: The Necessity of Inclusion”
People with disabilities, representing 15 percent of the global population, regularly consume all types of content, but are they able to fully access that content comfortably? A new study by Current Global, MAGNA and the IPG Media Lab, “Digital Accessibility: The Necessity of Inclusion,” answers this question and more by revealing that brands must prioritize accessibility and inclusivity in communications planning — it’s no longer a “nice to have.”
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