Ad Accessibility Articles
Articles
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Clearcast’s Ad Accessibility and Green Courses are Now CPD Certified
Read more about "Clearcast’s Ad Accessibility and Green Courses are Now CPD Certified"Clearcast has supercharged its CPD offering, so you can now get trained and certified in either of these crucial areas: Ad Accessibility and Environmental / Green ads.
After the 90 minute session, all delegates will receive an e-certificate.
Plus, teams of 15 or more will earn a company accreditation, which includes a framed certificate, to demonstrate your company’s commitment to these two vital causes.
Clearcast can come to your offices, arrange a venue, or train you online at a time and date that works for you.
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LV x The Paralympics: It Takes Heart
Read more about "LV x The Paralympics: It Takes Heart"LV= General Insurance is one of the UK’s largest personal lines insurers, placing their people and customers at the heart of everything they do. As proud Worldwide Insurance Partners of the Olympic and Paralympic Movements, they needed a creative partner who could translate their brand values into compelling sponsorship idents for Channel 4’s coverage of the 2024 Paralympics.
Managed by Mindshare’s Content and Innovation team, our challenge was to bring the sponsorship to life with culturally relevant, evergreen ideas that would resonate deeply with audiences, capturing both their minds and hearts.
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Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest
Read more about "Channel 4 sets 2026 target to enable captions on all ads and unveils sustainability contest"Channel 4 confirms accessibility target after missing Paralympic goal. Channel 4 has set a target to have the ability to offer closed captions across all its ad campaigns by 2026.
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Ad industry group launches resource to help make advertising accessible to all
Read more about "Ad industry group launches resource to help make advertising accessible to all"With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress for advertisers to make in creating more accessible advertising.
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The Ad Accessibility Alliance Launches Resource to Assist in Creating Advertising That Is Accessible to All
Read more about "The Ad Accessibility Alliance Launches Resource to Assist in Creating Advertising That Is Accessible to All"The Ad Accessibility Alliance has today announced a major milestone in its ambition to make all advertising accessible to all with the launch of a new resource hub.
The site provides resources for anyone in the industry to help them at whatever stage they are on their accessible advertising journey.
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Ad Accessibility Alliance rolls out resource to help create accessible advertising
Read more about "Ad Accessibility Alliance rolls out resource to help create accessible advertising"The resource is led by ISBA in the UK.
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Accessibility requirements offer a strategic opportunity
Read more about "Accessibility requirements offer a strategic opportunity"EU accessibility legislation comes into effect this year that will impact companies trading on the continent. Jonathan Hassell of Hassell Inclusion, explains how to ensure you’re brand is ready.
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The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description
Read more about "The Union des marques and the ARPP launch the guide to accessibility of communications: subtitling and audio description"In France, approximately 12 million people are deaf, hard of hearing, blind, or visually impaired , equivalent to the population of the Île-de-France region. Despite legal advances that have made television programs more accessible, advertising remains largely inaccessible to these audiences . In 2024, only 11% of television advertisements were subtitled and 2.3% were audio-described. With this in mind, the Union des marques and the ARPP are launching today a new practical guide to the accessibility of communications, with a focus on audio description and subtitling.
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RNIB's Accessible media services overview 2024
Read more about "RNIB's Accessible media services overview 2024"Media accessibility has seen significant strides this year, with broadcasters and platforms introducing new ways to make content more accessible for audiences with sight loss. From innovations in audio description to creative approaches in visual storytelling, these developments are reshaping how accessible content is delivered. This article explores key highlights, celebrates progress, and considers what’s next for accessible media.
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The ad accessibility conundrum: community perspectives
Read more about "The ad accessibility conundrum: community perspectives"Advertisements are the lifeblood of business. But what happens when they aren’t accessible?
Despite people with disabilities influencing over $13 trillion in annual disposable income for themselves and their families, advertising technology hasn’t caught up to adequately capture that spending.
To better understand how accessibility impacts advertising and broader social media use, Fable surveyed our community of assistive technology users to collect their sentiments and thoughts on this topic.
This article presents some of the qualitative and quantitative data uncovered in the hopes that it will aid social media companies, advertising organizations, and the broader tech industry to better understand accessibility from the perspective of buyers.
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Case study: La Macif
Read more about "Case study: La Macif"Macif has been subtitling and audiodescribing 100% of its TV spots since the launch of its new brand territory in December 2021.
For audiodescribed and subtitled advertising campaigns, Macif works with an association specializing in audiodescription and subtitling for deaf and hard of hearing people.
The brand shares the post-produced films, the association produce the audiodescription and subtitling, which are then validated by the agency and Macif, to be as accurate as possible.
Once validated, the audiodescription and subtitling files are delivered to the advertising agencies in the same way as the classic files.
For Sandra's PGI 23 film, a deaf member was chosen to bring on the screen the topics of disability and accessibility like to the insurance. The discussions with her took place via video conference, during pre-production, with an interpreter alongside the production team.
On the set, an interpreter was also present to translate. Sandra spoke in sign language, which was reproduced as is in the campaign.
Macif called on an association of deaf and hard of hearing people to check the translation into subtitles of the comments edited into the image, ensuring that her words were translated as accurately as possible. -
What’s New for Cannes Lions 2025?
Read more about "What’s New for Cannes Lions 2025?"Introducing an Excellence in Image Description sub category
We’ve introduced a new sub category that celebrates the use of image description and alternative text - i.e. text that sits alongside online image descriptions to help people with impaired sight visualise pictures. This sub category has been added to the Digital Craft Lions and the Industry Craft Lions to celebrate copy that elevates accessibility and user experience, while expressing creativity and brand voice. Work entered into this category should demonstrate impactful, finely crafted image descriptions that convey key information, evoke a mood and communicate brand essence for blind and partially sighted people. -
The Responsible Marketer's Guide To Creating Accessible Advertising Campaigns
Read more about "The Responsible Marketer's Guide To Creating Accessible Advertising Campaigns"1.8 billion people worldwide are living with disabilities – 1 in 4 people, many of whom have access needs that affect your campaign’s ability to be understood by them. Start developing accessible ads to reach more of your audiences and ensure no one is excluded from your messaging.
The experts at Responsible Marketing Advisory have created this action guide to provide advertisers and agencies with some quick wins to create accessible marketing assets and work with media partners to enable functionality and content that is accessible.
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Unsilence The Crowd - Sela x Newcastle United
Read more about "Unsilence The Crowd - Sela x Newcastle United"A first of its kind partnership between Sela, RNID and Newcastle United culminated in Unsilence The Crowd, a groundbreaking campaign, which delivered the world-first use of new technology designed to increase accessibility to football for deaf fans.
The impact of this use of breakthrough technology is already being seen throughout global football. The world’s largest football institutions including the UK Government, UEFA and FIFA accepted invites to travel to Newcastle to witness the technology first-hand. With every attendee giving rousing endorsement of the initiative, Sela are now working to ensure mass adoption of the technology across world of sport. The legacy is only in its infancy and there are already commitments from several major European football leagues to introduce the technology including: the English Premier League, La Liga and Serie A.
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Italy the first to regulate universal accessibility methods to advertising communication
Read more about "Italy the first to regulate universal accessibility methods to advertising communication"Advertising is communication: its contents guide purchasing behaviour, perceptions and experiences towards brands and institutions, and its messages mature within current market realities and respond to people's concrete needs.
The UNI/PdR 164 reference practice on Accessible and Inclusive Advertising, presented at the headquarters of the Italian Standardization Body, UNI, represents a concrete step forward in the field of social inclusion.
