The ad accessibility conundrum: community perspectives

Advertisements are the lifeblood of business. But what happens when they aren’t accessible?

Despite people with disabilities influencing over $13 trillion in annual disposable income for themselves and their families, advertising technology hasn’t caught up to adequately capture that spending.

To better understand how accessibility impacts advertising and broader social media use, Fable surveyed our community of assistive technology users to collect their sentiments and thoughts on this topic.

This article presents some of the qualitative and quantitative data uncovered in the hopes that it will aid social media companies, advertising organizations, and the broader tech industry to better understand accessibility from the perspective of buyers.