Learning articles
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Accessibility best practices for more inclusive digital marketing
Read more about "Accessibility best practices for more inclusive digital marketing"An estimated 16 million people in the U.K. experience disability. Yet, disabled people are often over-excluded in marketing, whether…
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World TV Day 2023
Read more about "World TV Day 2023"On November 21st each year, Thinkbox join the global community in celebrating World TV Day. Developed by egta (Association of TV and…
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Accessibility: TV ad collection
Read more about "Accessibility: TV ad collection"To mark World TV Day 2023, where the theme is accessible advertising, we’ve curated a special ad gallery that looks at the…
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Why brands have to take the lead on accessible advertising
Read more about "Why brands have to take the lead on accessible advertising"There are 12 million people in the UK who are deaf, have hearing loss, or suffer from tinnitus.
Four out of five…
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Introduction to accessible TV advertising
Read more about "Introduction to accessible TV advertising"Accessible TV advertising means making sure your ad can be consumed, understood and appreciated by all.
It involves removing…
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How to make TV ads accessible
Read more about "How to make TV ads accessible"Demand for access services from advertisers and agencies remains fairly low, but there are signs that things are changing. Companies…
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Accessible TV advertising on UK TV
Read more about "Accessible TV advertising on UK TV"Accessibility is the practice of making content and advertising that is available for all individuals to understand and enjoy, be…
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Tips for producing accessible marketing and publicity materials
Read more about "Tips for producing accessible marketing and publicity materials"Many of your audience members, visitors or employees will experience difficulty in reading printed documentation. There are many…
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ISBA urges advertisers to make subtitles the default in new accessibility guide
Read more about "ISBA urges advertisers to make subtitles the default in new accessibility guide"The guide features best practice from P&G, ITV, The & Partnership, Unilever and the Royal National Institute of Blind…
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Reframing accessible advertising
Read more about "Reframing accessible advertising"Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an Accessible AV…
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How to approach audio description and sound design for short and long form content
Read more about "How to approach audio description and sound design for short and long form content"How to approach audio description and sound design for short and long form content
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Best Practice in audio description - P&G
Read more about "Best Practice in audio description - P&G"Best Practice in audio description - P&G