Learning articles

I played a lot of the pen-and-paper roleplaying game in high school and college. I’m now conceptually more into Dungeon World’s approach, but I digress.

Unlike Tom Hanks, I avoided turning into a delusional murderer. Instead, I deepened some friendships, had a lot of big laughs, learned some cool vocabulary, and had an indirect introduction to systems design. Importantly, I also annoyed the hell out of my high school principal.

Display your commitment to accessibility with our new CPD certified training course.

This course will help to make your ads as inclusive as possible by de-mystifying the accessibility options available. In the training, we share best practice tips from us with insights from both RNID (Royal National Institute of the Deaf), and RNIB (Royal National Institute of the Blind).

Upon completion, all delegates are awarded individual certificates with the option for companies to also achieve certified status.

An estimated 16 million people in the U.K. experience disability. Yet, disabled people are often over-excluded in marketing, whether it comes to representation or digital accessibility features.

But there’s a lot marketers can do to ensure everyone can fully engage with their work. Dr Shani Dhanda, British disability activist and consultant, shares a host of accessibility best practices to help you get started, from bringing people with lived experiences and expertise onto your team, to keeping a checklist to ensure no caption, alt tag, or voiceover is overlooked.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.

To mark World TV Day 2023, where the theme is accessible advertising, we’ve curated a special ad gallery that looks at the theme from various perspectives – from featuring individuals living with disabilities such as visual impairments and hearing loss to ads utilising accessible methods such as audio descriptions and subtitles.

Discover ads that redefine inclusivity, bring attention to overlooked issues, and champion progressive ideas—immersing you in a world where TV advertising transcends societal barriers to embrace everyone. Our carefully curated gallery is a testament to the transformative power of TV advertising, serving as a driving force for change that resonates with diverse audiences.

Accessible TV advertising means making sure your ad can be consumed, understood and appreciated by all.

It involves removing or minimising barriers so that everyone has the same access to the information in your ad, and that their interactions with it are equally effective and enjoyable.

The majority of TV ads are not currently designed with accessibility in mind or don’t have access services like subtitles or audio description to help make them more accessible.

RNID estimates that 12 million adults in the UK are deaf, have hearing loss or tinnitus. That’s the equivalent of 18% of the population who can’t easily access or understand TV ads.