Learning articles
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Audience expectations of access services across TV and Video-on-Demand services
Read more about "Audience expectations of access services across TV and Video-on-Demand services"Ofcom commissioned the Research Institute for Disabled Consumers (RiDC) to conduct research with people with different access needs, exploring their use of, attitudes towards, and preferences for access services (subtitles, audio description, and signing) across broadcast TV and Video on Demand (VoD) services. This report details the findings which have supported Ofcom’s accessibility best practice guidelines (which have been updated and expanded to cover VoD accessibility). The research has also helped Ofcom further develop recommendations, which include wider audience engagement with access services, beyond those with sight and hearing loss, for whom access services are expected to primarily serve.
These findings are based on 55 in-depth interviews with people with hearing loss, sight loss, dual-sensory loss (both hearing and sight loss), British Sign Language (BSL users) and cognitive and neurodevelopmental conditions. Fieldwork was conducted between June and November 2023. The findings presented in this report should not be considered a reflection of the views or opinions of Ofcom or RiDC but the views and opinions of the respondents interviewed, as well as their experiences and perceptions of various broadcaster and on-demand services' functionalities. We would like to thank broadcasters for the use of images within this research, which were used during fieldwork and have been
included in this report for illustrative purposes only. -
Let’s add audio for visually impaired audiences
Read more about "Let’s add audio for visually impaired audiences"How to make advertising more accessible for visually impaired audiences – by using audio descriptions – is top of mind for Matthew Stewart at WPP’s Satalia
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The European Accessibility Act: Will it help or hinder advertising creativity?
Read more about "The European Accessibility Act: Will it help or hinder advertising creativity?"Leveled-up European accessibility regulation, locked in for next year, is an opportunity for people who make websites to do better by all users, says Ben Furnival of APS Group.
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Accessible advertising benefits everyone
Read more about "Accessible advertising benefits everyone"Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
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Stark’s 2023 Accessibility Year in Review
Read more about "Stark’s 2023 Accessibility Year in Review"2023 was dominated by talk of AI, superconductors, and rapidly progressing technology. Meanwhile, accessibility was accelerating right along with us. Let’s review.
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Dungeons & Dragons taught me how to write alt text
Read more about "Dungeons & Dragons taught me how to write alt text"I played a lot of the pen-and-paper roleplaying game in high school and college. I’m now conceptually more into Dungeon World’s approach, but I digress.
Unlike Tom Hanks, I avoided turning into a delusional murderer. Instead, I deepened some friendships, had a lot of big laughs, learned some cool vocabulary, and had an indirect introduction to systems design. Importantly, I also annoyed the hell out of my high school principal.
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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)
Read more about "How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)"Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can’t even be enjoyed by the audiences that were intended to see them.
It’s for this reason that from the start of your campaign conceptualizing, you need to be thinking about accessibility and inclusivity. These aren’t attributes that are simply added in after the campaign has already been concepted and designed. These are two critical elements of the campaign that will determine the campaign’s overall success and how it reaches and resonates with those who experience it.
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Clearcast Ad Accessibility Certificate
Read more about "Clearcast Ad Accessibility Certificate"Display your commitment to accessibility with our new CPD certified training course.
This course will help to make your ads as inclusive as possible by de-mystifying the accessibility options available. In the training, we share best practice tips from us with insights from both RNID (Royal National Institute of the Deaf), and RNIB (Royal National Institute of the Blind).
Upon completion, all delegates are awarded individual certificates with the option for companies to also achieve certified status.
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Maqroo: The world’s first Arabic dyslexic-friendly font
Read more about "Maqroo: The world’s first Arabic dyslexic-friendly font"Arabic is one of the most beautiful languages in the world and that’s what makes it complex to learn makes it complex to learn. It has 12 million distinct words, and every letter follows the same shape/form.
Making it even more difficult for the dyslexic community.
Sharing the world’s first Arabic dyslexic-friendly font, which was created after analyzing all 650 Arabic fonts, is aimed at helping the dyslexic community to reduce their stress levels as well as to ease reading/writing and enhance word associations.
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Accessibility best practices for more inclusive digital marketing
Read more about "Accessibility best practices for more inclusive digital marketing"An estimated 16 million people in the U.K. experience disability. Yet, disabled people are often over-excluded in marketing, whether it comes to representation or digital accessibility features.
But there’s a lot marketers can do to ensure everyone can fully engage with their work. Dr Shani Dhanda, British disability activist and consultant, shares a host of accessibility best practices to help you get started, from bringing people with lived experiences and expertise onto your team, to keeping a checklist to ensure no caption, alt tag, or voiceover is overlooked.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
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World TV Day 2023
Read more about "World TV Day 2023"On November 21st each year, Thinkbox join the global community in celebrating World TV Day. Developed by egta (Association of TV and radio sales houses), ACT (Association of Commercial Television), EBU (European Broadcasting Union) and the Global TV Group, ‘World TV Day’ is an opportunity to enjoy and experience the power of TV and to share learnings on how the medium continues to grow and adapt to both viewers’ and marketers needs.
The theme for 2023 is 'Accessibility', focussing on TV’s commitment to being accessible to all as demonstrated in this year's World TV Day video.
While Total TV is accessible anytime, anywhere, and on any device, it should be equally accessible to anybody, irrespective of one’s vision or hearing ability.
Watch the TV ad for World TV Day 2023 above – or catch it on TV on various channels on and around 21st November.
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Accessibility: TV ad collection
Read more about "Accessibility: TV ad collection"To mark World TV Day 2023, where the theme is accessible advertising, we’ve curated a special ad gallery that looks at the theme from various perspectives – from featuring individuals living with disabilities such as visual impairments and hearing loss to ads utilising accessible methods such as audio descriptions and subtitles.
Discover ads that redefine inclusivity, bring attention to overlooked issues, and champion progressive ideas—immersing you in a world where TV advertising transcends societal barriers to embrace everyone. Our carefully curated gallery is a testament to the transformative power of TV advertising, serving as a driving force for change that resonates with diverse audiences.