Learning articles
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Ensuring the quality of TV and on-demand services (2024)
Read more about "Ensuring the quality of TV and on-demand services (2024)"Over the last two decades the UK has seen huge advances in the amount of accessible content on television and video on-demand (VoD) services. Audiences, including (but not limited to) disabled people, now expect support in the form of subtitles, audio description and signing (collectively ‘access services’). This looks set to continue, with VoD accessibility requirements on the way1 and rapid developments in technology like voice recognition making it ever easier to create access services. But with this progress comes a challenge - how do we ensure that these access services are of high quality and truly serving their purpose?
This statement sets out changes we have made to the Ofcom TV access services code (“the Code”) which sets out the statutory requirements, and the accompanying best practice guidelines (“the Guidelines”) which give recommendations on ensuring the quality and usability of access services. The changes follow extensive engagement with user groups, industry and accessibility experts, a public consultation and large-scale qualitative research we commissioned to explore the expectations and preferences of disabled audiences. -
Smirnoff - We Do Us
Read more about "Smirnoff - We Do Us"Smirnoff, the World’s No1 vodka, is on a mission to reignite social connections globally through its WE DO US campaign. For the global launch, RanaVerse focused on lowering barriers to socialising and breaking boundaries to bring people together with an event focused on accessibility and supporting the Disabled community in clubs, bars and pubs.
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Audience expectations of access services across TV and Video-on-Demand services
Read more about "Audience expectations of access services across TV and Video-on-Demand services"Ofcom commissioned the Research Institute for Disabled Consumers (RiDC) to conduct research with people with different access needs, exploring their use of, attitudes towards, and preferences for access services (subtitles, audio description, and signing) across broadcast TV and Video on Demand (VoD) services. This report details the findings which have supported Ofcom’s accessibility best practice guidelines (which have been updated and expanded to cover VoD accessibility). The research has also helped Ofcom further develop recommendations, which include wider audience engagement with access services, beyond those with sight and hearing loss, for whom access services are expected to primarily serve.
These findings are based on 55 in-depth interviews with people with hearing loss, sight loss, dual-sensory loss (both hearing and sight loss), British Sign Language (BSL users) and cognitive and neurodevelopmental conditions. Fieldwork was conducted between June and November 2023. The findings presented in this report should not be considered a reflection of the views or opinions of Ofcom or RiDC but the views and opinions of the respondents interviewed, as well as their experiences and perceptions of various broadcaster and on-demand services' functionalities. We would like to thank broadcasters for the use of images within this research, which were used during fieldwork and have been
included in this report for illustrative purposes only. -
Let’s add audio for visually impaired audiences
Read more about "Let’s add audio for visually impaired audiences"How to make advertising more accessible for visually impaired audiences – by using audio descriptions – is top of mind for Matthew Stewart at WPP’s Satalia
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The European Accessibility Act: Will it help or hinder advertising creativity?
Read more about "The European Accessibility Act: Will it help or hinder advertising creativity?"Leveled-up European accessibility regulation, locked in for next year, is an opportunity for people who make websites to do better by all users, says Ben Furnival of APS Group.
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Accessible advertising benefits everyone
Read more about "Accessible advertising benefits everyone"Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
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Stark’s 2023 Accessibility Year in Review
Read more about "Stark’s 2023 Accessibility Year in Review"2023 was dominated by talk of AI, superconductors, and rapidly progressing technology. Meanwhile, accessibility was accelerating right along with us. Let’s review.
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Dungeons & Dragons taught me how to write alt text
Read more about "Dungeons & Dragons taught me how to write alt text"I played a lot of the pen-and-paper roleplaying game in high school and college. I’m now conceptually more into Dungeon World’s approach, but I digress.
Unlike Tom Hanks, I avoided turning into a delusional murderer. Instead, I deepened some friendships, had a lot of big laughs, learned some cool vocabulary, and had an indirect introduction to systems design. Importantly, I also annoyed the hell out of my high school principal.
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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)
Read more about "How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)"Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can’t even be enjoyed by the audiences that were intended to see them.
It’s for this reason that from the start of your campaign conceptualizing, you need to be thinking about accessibility and inclusivity. These aren’t attributes that are simply added in after the campaign has already been concepted and designed. These are two critical elements of the campaign that will determine the campaign’s overall success and how it reaches and resonates with those who experience it.
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Clearcast Ad Accessibility Certificate
Read more about "Clearcast Ad Accessibility Certificate"Display your commitment to accessibility with our new CPD certified training course.
This course will help to make your ads as inclusive as possible by de-mystifying the accessibility options available. In the training, we share best practice tips from us with insights from both RNID (Royal National Institute of the Deaf), and RNIB (Royal National Institute of the Blind).
Upon completion, all delegates are awarded individual certificates with the option for companies to also achieve certified status.
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Maqroo: The world’s first Arabic dyslexic-friendly font
Read more about "Maqroo: The world’s first Arabic dyslexic-friendly font"Arabic is one of the most beautiful languages in the world and that’s what makes it complex to learn makes it complex to learn. It has 12 million distinct words, and every letter follows the same shape/form.
Making it even more difficult for the dyslexic community.
Sharing the world’s first Arabic dyslexic-friendly font, which was created after analyzing all 650 Arabic fonts, is aimed at helping the dyslexic community to reduce their stress levels as well as to ease reading/writing and enhance word associations.
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Accessibility best practices for more inclusive digital marketing
Read more about "Accessibility best practices for more inclusive digital marketing"An estimated 16 million people in the U.K. experience disability. Yet, disabled people are often over-excluded in marketing, whether it comes to representation or digital accessibility features.
But there’s a lot marketers can do to ensure everyone can fully engage with their work. Dr Shani Dhanda, British disability activist and consultant, shares a host of accessibility best practices to help you get started, from bringing people with lived experiences and expertise onto your team, to keeping a checklist to ensure no caption, alt tag, or voiceover is overlooked.
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