How to make TV ads accessible

Demand for access services from advertisers and agencies remains fairly low, but there are signs that things are changing. Companies like P&G and Unilever amongst others are making increased commitments to inclusion and accessibility and are creating ads with disabled people in mind.

Building accessibility into the beginning of the campaign briefing and planning process is the key to making advertising fully accessible for all and limiting potential challenges downstream.

It gives the advertiser and their creative agency the opportunity to think about how the ad can be designed with built in universal accessibility, or what access services they might want to use.