Learning articles
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How to write text descriptions (alt text) in BBC News articles
Read more about "How to write text descriptions (alt text) in BBC News articles"This guidance is for staff who use digital images when creating content for BBC News.
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egta’s Advertising accessibility resource hub
Read more about "egta’s Advertising accessibility resource hub"Accessibility refers to the practice of ensuring that information, services and environments are accessible, usable and enjoyable for all people, regardless of ability. In advertising, accessibility means ensuring there are as few barriers as possible between all users and the media they consume. Accessible advertising content, whether broadcast or online, should be used, read, viewed, understood and enjoyed by everyone, including people who are blind, deaf or have vision/hearing loss, or people with disabilities, whether physical or cognitive. Accessibility can be understood within the wider context of creating a more inclusive society.
The vast majority of TV ads today are not designed with accessibility in mind or do not have services in place to make them accessible. Click below to learn more about access services and how they are used.
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2024 Global Advertising Accessibility Index & Trends Report
Read more about "2024 Global Advertising Accessibility Index & Trends Report"Only 17% of Global Advertisements are Inclusive to Visual and Hearing Impaired Audiences
Accessibility in advertising is pivotal to ensuring that all ads have the opportunity to be seen, heard and understood by audiences, irrespective of their physical or cognitive abilities.
With XR at the intersection of creative and media, and responsible for delivering ads to 140 markets in 45 languages, we have an unprecedented view into accessibility adoption and the maturity across markets. -
Resources on accessibility best practice
Read more about "Resources on accessibility best practice"This page includes links to resources that may help support broadcasters and on-demand providers in making their programmes accessible. While Ofcom does not endorse the specifics of content included on external websites, this list was put together following extensive consultation with user groups, industry and accessibility experts.
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‘Bridgerton’ Fans Are Using Netflix's Audio Description Feature to Spice Up Their Season 3 Watch
Read more about "‘Bridgerton’ Fans Are Using Netflix's Audio Description Feature to Spice Up Their Season 3 Watch"We're interrupting your current Bridgerton rewatch to give you a brand new way that you should watch this season and yes, it is totally making this hotter for fans, especially in *that* scene.
Fans on X (formerly Twitter) have been posting about their new re-watch of Bridgerton and how changing the audio to the audio description option makes some of the scenes so much spicer compared to how they're originally portrayed. It's basically like listening to your favorite romance book or something even hotter.
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Adopt, Build, and Innovate for accessibility and disability inclusion
Read more about "Adopt, Build, and Innovate for accessibility and disability inclusion"Through the Microsoft accessibility horizons approach, partners can create a long-term value chain of inclusion with their employees and customers. Watch how Nexer, mhance, and WPP are leading to enhance colleague experiences, establish inclusive infrastructure, and transform industry and customer experiences. Learn more: https://msft.it/6008YVcGE
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Lessons for Brands: Creating Inclusive and Accessible Advertising
Read more about "Lessons for Brands: Creating Inclusive and Accessible Advertising"Sarah is your potential customer.
She is a vibrant social media influencer who happens to be blind. Sarah loves sharing her daily experiences, tips on living independently, and product reviews with her followers. Despite her active presence on social media, she often feels left out of the conversation when it comes to advertisements. Most ads she encounters are heavily visual, lacking the necessary audio descriptions or alternative text, making it impossible for her to fully engage with the content.
One day, Sarah missed out on a fantastic promotion for her favourite organic cleaning products because the ad was purely visual, with no accompanying description. This wasn’t an isolated incident. From missing out on limited-time food offers to not knowing about the latest hair care products, Sarah’s experience underscores a significant gap in how brands reach their audiences. Sarah’s story highlights a crucial point: when brands fail to make their advertisements accessible, they exclude potential customers like her.
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Accessible Marketing Guide
Read more about "Accessible Marketing Guide"We’ve gathered all of our best tips to help arts organisations make their marketing more accessible.
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Case study: Mastercard Touch Card
Read more about "Case study: Mastercard Touch Card"Touch Card is Mastercard’s new card designed exclusively with blind and low-vision people in mind. It’s changing the way millions of people interact with their daily tasks.
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Mastercard Touch: Cinema Case Study
Read more about "Mastercard Touch: Cinema Case Study"Mastercard Touch: Cinema Case Study
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Clearcast Subtitling Style Guidance for TV Ads
Read more about "Clearcast Subtitling Style Guidance for TV Ads"In this article, you'll find advice on various elements of subtitling and style guide. This is based on broadcaster advice.
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Understanding and Using Alternative Text: A Comprehensive Guide
Read more about "Understanding and Using Alternative Text: A Comprehensive Guide"Unlock alt text's power for web accessibility and SEO. Our guide aids developers, creators, and marketers in optimizing their strategies.
Now more than ever, it is important to make the internet a safe and accessible place for everyone. According to research conducted by The Internet Society Accessibility Special Interest Group, there are more than 1.3 billion people around the world (around 15% of the global population) living with a disability.
Out of the over 200 million active websites worldwide, it is unclear how many are not accessible to all users. However, the United Nations approximates that 61 per cent of government websites are not accessible.
This has to change, and one way businesses and individuals can do this is by incorporating alt text into their content.