Learning articles
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Understanding and Using Alternative Text: A Comprehensive Guide
Read more about "Understanding and Using Alternative Text: A Comprehensive Guide"Unlock alt text's power for web accessibility and SEO. Our guide aids developers, creators, and marketers in optimizing their…
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Ensuring the quality of TV and on-demand services (2024)
Read more about "Ensuring the quality of TV and on-demand services (2024)"Over the last two decades the UK has seen huge advances in the amount of accessible content on television and video on-demand (VoD)…
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Smirnoff - We Do Us
Read more about "Smirnoff - We Do Us"Smirnoff, the World’s No1 vodka, is on a mission to reignite social connections globally through its WE DO US campaign. For…
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Audience expectations of access services across TV and Video-on-Demand services
Read more about "Audience expectations of access services across TV and Video-on-Demand services"Ofcom commissioned the Research Institute for Disabled Consumers (RiDC) to conduct research with people with different access needs,…
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Let’s add audio for visually impaired audiences
Read more about "Let’s add audio for visually impaired audiences"How to make advertising more accessible for visually impaired audiences – by using audio descriptions – is top of mind…
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The European Accessibility Act: Will it help or hinder advertising creativity?
Read more about "The European Accessibility Act: Will it help or hinder advertising creativity?"Leveled-up European accessibility regulation, locked in for next year, is an opportunity for people who make websites to do better…
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Accessible advertising benefits everyone
Read more about "Accessible advertising benefits everyone"Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
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Stark’s 2023 Accessibility Year in Review
Read more about "Stark’s 2023 Accessibility Year in Review"2023 was dominated by talk of AI, superconductors, and rapidly progressing technology. Meanwhile, accessibility was accelerating…
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Dungeons & Dragons taught me how to write alt text
Read more about "Dungeons & Dragons taught me how to write alt text"I played a lot of the pen-and-paper roleplaying game in high school and college. I’m now conceptually more…
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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)
Read more about "How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)"Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity.…
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Clearcast Ad Accessibility Certificate
Read more about "Clearcast Ad Accessibility Certificate"Display your commitment to accessibility with our new CPD certified training course.
This course will help to make your ads…
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Maqroo: The world’s first Arabic dyslexic-friendly font
Read more about "Maqroo: The world’s first Arabic dyslexic-friendly font"Arabic is one of the most beautiful languages in the world and that’s what makes it complex to learn makes it complex to…