Learning articles
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Virgin Atlantic rolls out BSL campaign for International Week of Deaf People
Read more about "Virgin Atlantic rolls out BSL campaign for International Week of Deaf People"Virgin Atlantic has launched a new integrated campaign with creative communications agencies Lucky Generals and Tin Man, centred on how the airline is able to support deaf customers.
Created by Channel 4’s in-house creative time 4Creative, the hero 30-second spot shows one of the channel’s familiar BSL interpreters joined on-screen by one of Virgin Atlantic’s own BSL-trained crew.
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Shaping Tomorrow: Breaking down barriers for the deaf community
Read more about "Shaping Tomorrow: Breaking down barriers for the deaf community"Shaping Tomorrow is a new and unique deaf-led video podcast created with a 90% deaf production team, and it is launching today, 26th September at 7pm on YouTube! It was created by Hear Art, an award-winning Community Interest Company (CIC), co-founded in 2020 by Cindy Sasha and Rachel Shenton. To find out more about the podcast we asked Hear Art co-founder Cindy Sasha and Shaping Tomorrow director Sam Arnold to answer some questions for us…
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Inclusive Design Patterns For 2025 with Vitaly Friedman
Read more about "Inclusive Design Patterns For 2025 with Vitaly Friedman"Inclusive Design Patterns For 2025 with Vitaly Friedman
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Channel 4 urges brands to ‘fully embrace’ subtitles after missing Paralympics ad target
Read more about "Channel 4 urges brands to ‘fully embrace’ subtitles after missing Paralympics ad target"Channel 4 says it is still aiming to ensure all of its adverts are subtitled, after missing targets it set for this summer’s Paralympic Games in Paris.
Speaking to Campaign magazine the broadcaster’s head of sales Victoria Appleby said it managed to ensure 60% of adverts were subtitled but dud not achieve its target of subtitling every advert surrounding the Paralympic games.
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The Business Case for Inclusive Advertising
Read more about "The Business Case for Inclusive Advertising"This industry-first study proves inclusive advertising drives sales. The study was conducted with leading researchers from Saïd Business School at Oxford University, and leveraged proprietary data provided by Unstereotype Alliance members Bayer Consumer Healthcare, Diageo, the Geena Davis Institute, Kantar, Mars Incorporated, Mondelez International and Unilever.
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Bupa Challenges Perceptions with Immersive Experience to Highlight Partnership with ParalympicsGB
Read more about "Bupa Challenges Perceptions with Immersive Experience to Highlight Partnership with ParalympicsGB"The campaign launches with an accessibly immersive takeover of St. Pancras International’s Underground tunnel, featuring the Para athlete Emmanuel Oyinbo-Coker and Paralympic Champion Hannah Cockroft OBE
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AACC's Guide to Disability Inclusion
Read more about "AACC's Guide to Disability Inclusion"Disability can affect anyone, very early in life or as a result of illness or accident. It can have more or less significant consequences on the ability to work. Contextual and evolving, it only constitutes a disability in certain environments, under certain conditions, due in particular to the diversity of disabilities and their implications.
As part of a D&I policy within an agency, this subject should be approached through the prism of equal opportunities, inclusion, adaptation and recruitment. To begin, it is relevant to be aware of the different types of disabilities as well as the prejudices surrounding them, such as the incompatibility with performance.
Certain health conditions, whether recognized as disabilities or not, can still be debilitating and, if nothing is put in place, exclusionary for those affected. Establishing an active listening unit is a first step in order to consciously adapt the daily lives of these individuals. -
Diversity in Advertising Award 2024: Inclusive by design
Read more about "Diversity in Advertising Award 2024: Inclusive by design"The 2024 brief for the Diversity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’.
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Alternative text in action
Read more about "Alternative text in action"We want to share some top tips on writing and using alternative text to encourage everyone to add it into their content every day. Our tips can be applied no matter what software or application you’re using.
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Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games
Read more about "Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games"Channel 4 today confirms that all advertising on its network during coverage of the Paris 2024 Paralympic Games will carry subtitles – enhancing Channel 4’s commitment to making its coverage of the Games the most accessible yet.
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Alt Text Selfies
Read more about "Alt Text Selfies"Thank you for being here with our project, a celebration and collection of alt text selfies — self-portrait descriptions that are shared online.
“Alt text selfie” is an open term. Our understanding of what an alt text selfie might be is always shifting and changing. Selfies and self-descriptions are often visually focused, but, to us, an alt text selfie doesn't need to center around visuals, or literally describe an image. As the selfies gathered on this website exemplify, alt text selfies can blend smell, taste, touch, sound, and more. At their core, alt text selfies are an access practice, tools for connecting across sensory experiences and distance.
Thank you for checking out our alt-text experiment. We are so happy you are here!
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Verizon Media and Publicis Media Find Viewers Want Captions
Read more about "Verizon Media and Publicis Media Find Viewers Want Captions"U.S. adults spend an average of about 6 hours per day consuming video. According to Cisco, 82% of the world’s internet traffic will be video by 2022 – an increase from today’s estimated 80%. As the amount of video increases and technology continues to develop at exceptionally fast rates, expectations and trends for video change as well.
Verizon Media partnered with Publicis Media to examine this evolution of video viewing. Their results come from an online survey of 5,616 U.S. adults age 18 to 54 conducted in April 2019. Below we’ve reviewed their most interesting findings, with a specific look at the critical role of captioning.