Ad Accessibility Articles
Articles
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How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)
Read more about "How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)"Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can’t even be enjoyed by the audiences that were intended to see them.
It’s for this reason that from the start of your campaign conceptualizing, you need to be thinking about accessibility and inclusivity. These aren’t attributes that are simply added in after the campaign has already been concepted and designed. These are two critical elements of the campaign that will determine the campaign’s overall success and how it reaches and resonates with those who experience it.
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Clearcast Ad Accessibility Certificate
Read more about "Clearcast Ad Accessibility Certificate"Display your commitment to accessibility with our new CPD certified training course.
This course will help to make your ads as inclusive as possible by de-mystifying the accessibility options available. In the training, we share best practice tips from us with insights from both RNID (Royal National Institute of the Deaf), and RNIB (Royal National Institute of the Blind).
Upon completion, all delegates are awarded individual certificates with the option for companies to also achieve certified status.
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Maqroo: The world’s first Arabic dyslexic-friendly font
Read more about "Maqroo: The world’s first Arabic dyslexic-friendly font"Arabic is one of the most beautiful languages in the world and that’s what makes it complex to learn makes it complex to learn. It has 12 million distinct words, and every letter follows the same shape/form.
Making it even more difficult for the dyslexic community.
Sharing the world’s first Arabic dyslexic-friendly font, which was created after analyzing all 650 Arabic fonts, is aimed at helping the dyslexic community to reduce their stress levels as well as to ease reading/writing and enhance word associations.
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Accessibility best practices for more inclusive digital marketing
Read more about "Accessibility best practices for more inclusive digital marketing"An estimated 16 million people in the U.K. experience disability. Yet, disabled people are often over-excluded in marketing, whether it comes to representation or digital accessibility features.
But there’s a lot marketers can do to ensure everyone can fully engage with their work. Dr Shani Dhanda, British disability activist and consultant, shares a host of accessibility best practices to help you get started, from bringing people with lived experiences and expertise onto your team, to keeping a checklist to ensure no caption, alt tag, or voiceover is overlooked.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
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World TV Day 2023
Read more about "World TV Day 2023"On November 21st each year, Thinkbox join the global community in celebrating World TV Day. Developed by egta (Association of TV and radio sales houses), ACT (Association of Commercial Television), EBU (European Broadcasting Union) and the Global TV Group, ‘World TV Day’ is an opportunity to enjoy and experience the power of TV and to share learnings on how the medium continues to grow and adapt to both viewers’ and marketers needs.
The theme for 2023 is 'Accessibility', focussing on TV’s commitment to being accessible to all as demonstrated in this year's World TV Day video.
While Total TV is accessible anytime, anywhere, and on any device, it should be equally accessible to anybody, irrespective of one’s vision or hearing ability.
Watch the TV ad for World TV Day 2023 above – or catch it on TV on various channels on and around 21st November.
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Accessibility: TV ad collection
Read more about "Accessibility: TV ad collection"To mark World TV Day 2023, where the theme is accessible advertising, we’ve curated a special ad gallery that looks at the theme from various perspectives – from featuring individuals living with disabilities such as visual impairments and hearing loss to ads utilising accessible methods such as audio descriptions and subtitles.
Discover ads that redefine inclusivity, bring attention to overlooked issues, and champion progressive ideas—immersing you in a world where TV advertising transcends societal barriers to embrace everyone. Our carefully curated gallery is a testament to the transformative power of TV advertising, serving as a driving force for change that resonates with diverse audiences.
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Why brands have to take the lead on accessible advertising
Read more about "Why brands have to take the lead on accessible advertising"There are 12 million people in the UK who are deaf, have hearing loss, or suffer from tinnitus.
Four out of five 18–25-year-olds choose to use accessible features such as subtitles on TV programming, all or part of the time.
Given those statistics, you would think that all TV advertising would also be accessible to these millions of people – and yet, it’s not.
Changing this is a social and economic imperative, and it is brands who need to lead the change.
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Introduction to accessible TV advertising
Read more about "Introduction to accessible TV advertising"Accessible TV advertising means making sure your ad can be consumed, understood and appreciated by all.
It involves removing or minimising barriers so that everyone has the same access to the information in your ad, and that their interactions with it are equally effective and enjoyable.
The majority of TV ads are not currently designed with accessibility in mind or don’t have access services like subtitles or audio description to help make them more accessible.
RNID estimates that 12 million adults in the UK are deaf, have hearing loss or tinnitus. That’s the equivalent of 18% of the population who can’t easily access or understand TV ads.
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How to make TV ads accessible
Read more about "How to make TV ads accessible"Demand for access services from advertisers and agencies remains fairly low, but there are signs that things are changing. Companies like P&G and Unilever amongst others are making increased commitments to inclusion and accessibility and are creating ads with disabled people in mind.
Building accessibility into the beginning of the campaign briefing and planning process is the key to making advertising fully accessible for all and limiting potential challenges downstream.
It gives the advertiser and their creative agency the opportunity to think about how the ad can be designed with built in universal accessibility, or what access services they might want to use.
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Accessible TV advertising on UK TV
Read more about "Accessible TV advertising on UK TV"Accessibility is the practice of making content and advertising that is available for all individuals to understand and enjoy, be that by providing options for subtitles, signing, audio descriptions or making changes to interactivity settings or design formats.
Access services in advertising are available on all linear TV and each major TV company in the UK is committed to improving the accessibility of their on-demand streaming services as the technology continues to develop across different platforms and devices.
TV has long been recognised as the most effective medium when it comes shaping opinions, influencing cultural norms, and creating societal change.
Here are a few examples of how the TV companies have been supporting the drive to make TV advertising and content accessible for all.
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Tips for producing accessible marketing and publicity materials
Read more about "Tips for producing accessible marketing and publicity materials"Many of your audience members, visitors or employees will experience difficulty in reading printed documentation. There are many different reasons for this, including:
Difference in language use i.e. people with dyslexia may read or write some phrases differently; someone whose first language is not English will have some different interpretations and some Deaf people whose use of English will also be slightly different.
Age-related issues may make reading difficult for some
Minimal formal education
Mild intellectual disability
Varying visual impairments -
ISBA urges advertisers to make subtitles the default in new accessibility guide
Read more about "ISBA urges advertisers to make subtitles the default in new accessibility guide"The guide features best practice from P&G, ITV, The & Partnership, Unilever and the Royal National Institute of Blind People.
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Reframing accessible advertising
Read more about "Reframing accessible advertising"Our ambition for the industry is for all advertisers to consider accessibility when briefing to drive towards an Accessible AV advertising ecosystem by June 2024. To support this objective Flock Associates in association with ISBA have produced this guidance to share learnings, ideas and initiatives from other brands that have already started their accessibility journey.
Our previous two guides (Representation of a Nation & Evolution of Representation) have been pivotal in supporting successful Brands to drive the necessary changes to embrace and embed authentic representation across the advertising industry. They both provide practical and actionable guidance on how to start the journey to become more diverse & inclusive in an authentic way (not tick boxing). Whilst there has been a positive focus onto Diversity, Equality & Inclusion over the last few years in media it has not gone far enough. Although many brands now portray more representation in their advertising, to date, very little has been done to ensure that all adverts are accessible to every audience. It is important for advertisers to have front of mind that it is not possible to be inclusive until everyone is included.
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How to approach audio description and sound design for short and long form content
Read more about "How to approach audio description and sound design for short and long form content"How to approach audio description and sound design for short and long form content
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Best Practice in audio description - P&G
Read more about "Best Practice in audio description - P&G"Best Practice in audio description - P&G
