Channel 4 urges brands to ‘fully embrace’ subtitles after missing Paralympics ad target

Channel 4 says it is still aiming to ensure all of its adverts are subtitled, after missing targets it set for this summer’s Paralympic Games in Paris.

Speaking to Campaign magazine the broadcaster’s head of sales Victoria Appleby said it managed to ensure 60% of adverts were subtitled but dud not achieve its target of subtitling every advert surrounding the Paralympic games.