Make your ads accessible to everyone

Meta advertiser tools are built for everyone to use, and ads should be accessible by people who have impaired vision or hearing. For an ad to be accessible, it should be created in a way that can be understood regardless of someone's physical ability to see or hear it.

People living with visual or audial impairments use screen readers to navigate Facebook, Instagram and other social platforms. When an ad is created thoughtfully with accessibility in mind, screen readers can better understand your ad creative, text and CTA, making them more meaningful to a global audience.