What’s accessible marketing and why does it matter?

Accessibility is a term that’s finding itself more and more talked about in the creative industry.

This is largely because brands all over the world are waking up to the reality that their current campaigns aren’t inclusive.

Accessibility is all about designing an experience to meet the needs of everyone within your audience, including those with disabilities. In the world of marketing, this leaves a number of online and offline touchpoints to consider such as websites, PowerPoint presentations, graphic design and video content.