3 tips for more accessible ads

Accessible ads are more than a responsibility – they’re a game-changer. Millions who use subtitles and audio description are missing your message if you haven’t factored them in.

Two years ago, with industry support we launched our #AdsForAll campaign, which included:

Identifying barriers and existing practices, with a survey, then sharing our findings and initial recommendations,
Educating the industry with training,
Promoting better data-tracking behaviours with a new toggle in The Library, asking if you intend to subtitle your ads or not.
Check out our short animation for the latest on this important topic and our 3 top tips for making your ads more accessible.