Italy the first to regulate universal accessibility methods to advertising communication

Advertising is communication: its contents guide purchasing behaviour, perceptions and experiences towards brands and institutions, and its messages mature within current market realities and respond to people's concrete needs.

The UNI/PdR 164 reference practice on Accessible and Inclusive Advertising, presented at the headquarters of the Italian Standardization Body, UNI, represents a concrete step forward in the field of social inclusion.