Virgin Atlantic rolls out BSL campaign for International Week of Deaf People

Virgin Atlantic has launched a new integrated campaign with creative communications agencies Lucky Generals and Tin Man, centred on how the airline is able to support deaf customers.

Created by Channel 4’s in-house creative time 4Creative, the hero 30-second spot shows one of the channel’s familiar BSL interpreters joined on-screen by one of Virgin Atlantic’s own BSL-trained crew.