egta’s Advertising accessibility resource hub

Accessibility refers to the practice of ensuring that information, services and environments are accessible, usable and enjoyable for all people, regardless of ability. In advertising, accessibility means ensuring there are as few barriers as possible between all users and the media they consume. Accessible advertising content, whether broadcast or online, should be used, read, viewed, understood and enjoyed by everyone, including people who are blind, deaf or have vision/hearing loss, or people with disabilities, whether physical or cognitive. Accessibility can be understood within the wider context of creating a more inclusive society.

The vast majority of TV ads today are not designed with accessibility in mind or do not have services in place to make them accessible. Click below to learn more about access services and how they are used.