Introduction to accessible TV advertising

Accessible TV advertising means making sure your ad can be consumed, understood and appreciated by all.

It involves removing or minimising barriers so that everyone has the same access to the information in your ad, and that their interactions with it are equally effective and enjoyable.

The majority of TV ads are not currently designed with accessibility in mind or don’t have access services like subtitles or audio description to help make them more accessible.

RNID estimates that 12 million adults in the UK are deaf, have hearing loss or tinnitus. That’s the equivalent of 18% of the population who can’t easily access or understand TV ads.