Case study: Société Générale

In Société Générale's processes, subtitles and audio description are integrated in post-production, this is the last step before the campaign is delivered.

For audio description, the brand uses specialized laboratories to handle the production of media intended to make advertising spots accessible to all.

Please note that films that have a voice-over present throughout the film will not be able to implement an audio description.
Subtitles for deaf and half-deaf are established based on the film's voice-over, or dialogues according to standards established by ARCOM. They are adapted to the reading speed of the greatest number, even if it means not reproducing the audio identically.

For Société Générale films, their agency uses two providers to deliver the antenna tapes.
Both subcontract audio description and subtitling to a specialized laboratory.
Videos are available in TV, catch up and VOL for subtitles, only in TV for audio description.