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Every business is different and it’s essential to understand how yours works to engineer a successful transformation.
Accessibility is a creative, production and media challenge, and it’s essential to understand how these interact and build the specs of exactly what’s needed for each campaign.
How each organisation works with partners is different, and if you haven’t got marketing accessibility expertise in the business already, you’ll need to start by working with an experienced supplier.

Photo by miodrag ignjatovic for Getty Images
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4. Choose a single point in the workflow with minimal stakeholders and points of approval as your starting point to implement.
Keep it simple to start with, the goal is to make progress with a simple intervention first.
5. Measure success and define next steps to optimise and improve.
Track your progress and share results with the wider business to enable innovation and improve the quality of the access services you deliver.
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The advertising and media industry have the power and the obligation to let all people access content, including the advertising that shapes their choices - it is time we join forces for growth and for good.
At Diageo, we are committed to nurturing the most inclusive and diverse culture. For our marketing, this means using our brands to shatter stereotypes, celebrate diversity and ensure inclusivity.
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