Captioned Ads to Make Mission Impossible the Most Accessible Film to Date

Mission Impossible – The Final Reckoning is set to become the most accessible cinematic release to date, with daily captioned screenings and the first fully-captioned ad reel that includes 29 brands.

Digital Cinema Media (DCM) is delivering the ad reel in support of a nationwide initiative by Paramount Pictures UK, the British Deaf Association and UK cinemas, providing daily captioned screenings of Mission Impossible in all Cineworld, Vue and Showcase theatres from May 21 - 29.

To encourage even greater inclusivity, DCM will continue to provide captioned ads as a free service, removing all budget and time constraints from the production process. The initiative aims to greatly improve accessibility tothe 18 million people registered as Deaf or Hard of Hearing in the UK.