Rewriting What Vacation Planning Means For Blind Communities

For millions of blind and visually impaired people, image descriptions — known as “alt text” — are how they experience the world online. But too often it fails them, offering cold, generic or sometimes even no descriptions at all.

To paint a vivid picture of the beauty of Tennessee for visually impaired travelers, we worked with world-renowned songwriters to create lyrical, sensory-driven photo descriptions.