Unsilence The Crowd - Sela x Newcastle United

A first of its kind partnership between Sela, RNID and Newcastle United culminated in Unsilence The Crowd, a groundbreaking campaign, which delivered the world-first use of new technology designed to increase accessibility to football for deaf fans.   

The impact of this use of breakthrough technology is already being seen throughout global football. The world’s largest football institutions including the UK Government, UEFA and FIFA accepted invites to travel to Newcastle to witness the technology first-hand. With every attendee giving rousing endorsement of the initiative, Sela are now working to ensure mass adoption of the technology across world of sport. The legacy is only in its infancy and there are already commitments from several major European football leagues to introduce the technology including: the English Premier League, La Liga and Serie A.