What’s New for Cannes Lions 2025?

Introducing an Excellence in Image Description sub category
We’ve introduced a new sub category that celebrates the use of image description and alternative text - i.e. text that sits alongside online image descriptions to help people with impaired sight visualise pictures. This sub category has been added to the Digital Craft Lions and the Industry Craft Lions to celebrate copy that elevates accessibility and user experience, while expressing creativity and brand voice. Work entered into this category should demonstrate impactful, finely crafted image descriptions that convey key information, evoke a mood and communicate brand essence for blind and partially sighted people.