2024 Global Advertising Accessibility Index & Trends Report

Only 17% of Global Advertisements are Inclusive to Visual and Hearing Impaired Audiences

Accessibility in advertising is pivotal to ensuring that all ads have the opportunity to be seen, heard and understood by audiences, irrespective of their physical or cognitive abilities.
With XR at the intersection of creative and media, and responsible for delivering ads to 140 markets in 45 languages, we have an unprecedented view into accessibility adoption and the maturity across markets.